Who We Are
Goodway Group is one of AdAge's 2026's BEST PLACES TO WORK ! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
Important Location Information
We are only accepting candidates who reside outside of the United States. Priority will be given to candidates located in Brazil, Colombia, Mexico, or Peru.
About the Role
The Paid Social Media Manager is responsible for the strategic planning, activation, optimization, and management of paid social media campaigns. This role translates client objectives, customer journeys, audience insights, and business goals into effective paid social strategies.
The ideal candidate has hands-on experience managing performance-focused paid social campaigns for commerce, retail, direct-response, or growth-focused clients. This role requires strong platform knowledge, analytical thinking, campaign ownership, and the ability to turn performance data into clear recommendations.
What You’ll Do
Paid Social Activation
Plan, build, launch, optimize, and manage paid social campaigns aligned with client objectives and business goals.
Develop campaign structures, audience strategies, budget allocations, bidding approaches, placement strategies, and testing plans.
Manage campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, X, and other relevant paid social platforms.
Make activation and investment decisions based on audience behavior, campaign performance, client data, and business priorities.
Manage performance against metrics such as reach, frequency, impressions, CTR, conversion rate, CPL, CPA, CAC, ROAS, and other client-specific KPIs.
Apply a test-and-learn approach across audiences, creative, messaging, placements, bidding strategies, and campaign structures.
Oversee the full campaign lifecycle, including setup, trafficking, quality assurance, optimization, troubleshooting, reporting, forecasting, and billing.
Ensure accurate tracking, conversion events, pixels, attribution, brand safety, and data quality across campaigns.
Support audits of prospective and existing client paid social accounts.
Identify opportunities to improve campaign efficiency, performance, and scale.
Client Service
Develop paid social activation plans aligned with each client’s business goals and customer journey.
Translate media objectives and strategic recommendations into clear paid social campaign plans.
Anticipate client needs and provide proactive, data-informed recommendations.
Present campaign performance, analysis, and insights to clients and internal stakeholders.
Explain platform strategies, investment decisions, results, and optimization recommendations in clear business terms.
Build trusted client relationships through responsive communication, reliable execution, and strategic guidance.
Cross-Functional Collaboration
Collaborate with strategy, planning, analytics, creative, CX, investment, and account teams to deliver cohesive client solutions.
Work closely with media planning teams to manage campaign delivery and provide ongoing optimization recommendations.
Coordinate creative requirements, tracking needs, reporting expectations, and campaign timelines across internal and client teams.
Contribute paid social expertise to media planning discussions, business reviews, and client…