About GoTymeX
GoTymeX is the product, technology and data analytics hub of GoTyme Group. At GoTymeX, we're reimagining digital banking across emerging markets, across South Africa and Asia. Our mission is to unlock human potential, and we aim to do so through the development of transformative financial services that empower individuals and small businesses. We believe in the power of digital in building products that make a real difference in our customers' lives. Today, our products serve more than 22 million customers.
About the Product-Led Growth Portfolio
Product-Led Growth is the horizontal growth layer of GoTyme Group. Where our other product portfolios (payments, shopping, savings and investments, lending, cards) build banking capability, Product-Led Growth owns whether customers discover it, adopt it, and keep using it. Our mandate runs the full customer journey, from app install through to a customer who transacts every month, across our retail banking apps in the Philippines and South Africa.
The portfolio runs as three product pods:
Customer Lifecycle Engagement, which owns all app-wide notifications and lifecycle campaigns
Insights and Personalisation, which owns the app home screen and the primary in-app action surfaces, the most-viewed real estate in the product
Loyalty and Rewards, which owns the rewards programme and its in-app experience
Product-Led Growth is also the Group's designated data champion: the portfolio expected to run the most experiments and to set the standard for daily, data-driven decision-making.
Where This Role Sits
You will report directly to the Director of Product, Product-Led Growth, and work day-to-day alongside the Product Owners, Engineers, Designers and Business Analysts in the pods. You will carry a dotted line to the Head of Data and Analytics, giving you deep technical mentorship while remaining fully embedded in the product teams. You will collaborate regularly with in-country data, marketing and customer experience analysts in the Philippines and South Africa.
Why Work with GoTymeX
Innovation-driven environment: Work with the latest technologies including serverless AWS, AI-augmented engineering, microservices, Java and Python.
International and collaborative culture: Be part of a dynamic team that values collaboration, continuous learning, and personal growth.
Competitive benefits: A comprehensive benefits package plus structured professional development.
Learning and development: Access to technical seminars, conferences, career talks, and overseas training.
Impactful work: Contribute to projects that directly influence financial empowerment and access in emerging markets.
About This Role
The Senior Product Analyst is the analytical engine of the Product-Led Growth pods. This is not a reporting role, it is a product intelligence function. You will investigate why customers behave the way they do at each step of the adoption journey, establish what the product is actually doing versus what we assume it is doing, and give the pods a clear view of where the next point of growth sits. You will also be the team's guide on the experiments we run, shaping A/B and multivariate tests from hypothesis through to readout so that the pods learn quickly and act on evidence.
Key Responsibilities
Investigation and Deep Dives
Own the analytical narrative for your pods: what changed, why it changed, and what it means for the roadmap
Run structured deep dives across the full adoption journey, from app install and onboarding through account funding, first transaction, repeat transacting and sustained monthly activity, and size the drop-off at each step
Segment and profile cohorts by market, tenure, acquisition source and product mix in collaboration with country data teams to identify where growth is concentrated and where it is leaking
Generate root-cause hypotheses on performance movements early and bring them to the pod proactively
Experimentation
Guide the pods on experiment design, covering…