About GoTymeX
GoTymeX is the product, technology and data analytics hub of GoTyme Group. At GoTymeX, we're reimagining digital banking across emerging markets, across South Africa and Asia. Our mission is to unlock human potential, and we aim to do so through the development of transformative financial services that empower individuals and small businesses. We believe in the power of digital in building products that make a real difference in our customers' lives. Today, our products serve more than 22 million customers.
About the Credit Card Product
We are building a group-level credit card product — launching across the Philippines and South Africa — on a modern global stack. The analytical function at the heart of this programme has never existed before. We’re creating it now — and we’re looking for the person to build it from zero with us.
Where This Role Sits
You will report directly to the Director of Product, and work day-to-day alongside the Credit Card Product Owners, Engineers, Designers and Business Analysts. You will carry a dotted-line to the Head of Data & Analytics, giving you deep technical mentorship while remaining fully embedded in the product team. You will collaborate regularly with in-country data and credit risk analysts across the Philippines and South Africa.
Why Work with GoTymeX
Innovation-driven environment: Work with the latest technologies including Serverless aspects of AWS Cloud, AI-augmented engineering, microservices, Java, and Python
International and collaborative culture: Be part of a dynamic team that values collaboration, continuous learning, and personal growth
Competitive benefits: Enjoy a comprehensive benefits package, opportunities for professional development (see below) • Learning and development: Access to technical seminars, conferences, career talks, and overseas training to accelerate your career advancement and ensure continuous growth
Impactful work: Contribute to projects that directly influence financial empowerment and access in emerging markets
About This Role:
The Senior Product Insights Analyst is the analytical engine of this team, owning the narrative behind every product decision. This isn’t a reporting role. It’s a product intelligence function. You’ll build the analytical foundation for our credit card business, identify what’s working and what isn’t, and tell us — with confidence — what to do about it.
Key Responsibilities
Product & Business Performance
Own end-to-end performance analytics: activation, engagement, spend, repayment, and retention across all markets
Track and interpret key KPIs — NPS, activation rates, digital adoption, unit economics (interchange, fee revenue, loyalty costs, ECL contribution) — and translate findings into clear product and commercial storylines
Monitor portfolio health: revolve rates, payment behaviour, limit utilisation, and cohort evolution — with forward-looking commentary, not just snapshots
Identify performance inflection points early and generate root-cause hypotheses — don’t wait to be asked
Funnel, Onboarding & Product Development Lifecycle Support
Analyse the full acquisition and onboarding funnel — from application through activation and first spend — and size improvement opportunities
Embed in sprint ceremonies and product rituals; define measurement frameworks for new features before they go live
Provide pre-launch data readiness checks and post-launch performance reads for every release
Support A/B testing and experiment design to evaluate product and go to market initiatives Insight Generation & Strategic Recommendations
Go beyond the numbers — synthesise analysis into conclusions, flag strategic implications, and propose concrete product or commercial actions
Proactively surface insights the team didn’t know to ask for: behavioural patterns, market signals, competitive benchmarks • Support go to market strategy, value proposition testing, and loyalty/rewards design with databacked recommendations
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