VP, Demand Generation
Careers at Grace Hill
Department
Marketing
Reports To
Chief Marketing Officer
Location
Remote (US-based) or Fort Worth, TX
Employment Type
Full-Time
About The Role
Grace Hill is building a modern, full-funnel Demand Generation function from the ground up, and we need a leader who has done this before at SaaS companies that scaled through the exact stage we're at now. This is a player-coach role: you'll set the strategy and build the team, but you'll also be in the tools yourself in year one, because the team won't be fully staffed on day one and the pipeline can't wait.
You've scaled a SaaS demand engine from $80M to $150M+ in revenue (or a comparable growth stage), and you know firsthand what breaks at each stage of that curve, and what to build ahead of it. You think in both inbound and outbound motions, you have a point of view on how AI is changing demand generation right now (not two years ago), and you're fluent in the modern martech stack, especially HubSpot and Salesforce. You measure marketing in pipeline dollars and closed revenue, not activity, and you would rather ship something effective this week than something elegant next quarter.
Key Responsibilities
Build and lead Grace Hill's Demand Generation function end-to-end: inbound (SEO/AEO/GEO, paid media, lifecycle/content), outbound (ABM, intent data), and customer marketing, hiring and developing the team as it stands up.
Set and own the pipeline strategy and targets: marketing-sourced and influenced pipeline dollars, conversion through to closed-won revenue, pipeline coverage, CAC, and payback (lead volume is an input, not the goal), and report on them credibly to executive leadership.
Own paid media and the demand generation program budget end to end: channel mix, agency and vendor management, and monthly reallocation based on pipeline per dollar, CAC, and payback rather than clicks or lead volume.
Lead the marketing portion of a weekly pipeline review with Sales leadership and take part in forecast calls: report sourced and influenced pipeline, stage conversion, and gaps to plan, and leave every review with owners and next actions.
Set and enforce lead response and handoff SLAs with Sales and SDR/BDR leadership, including follow-up on every qualified inbound lead within 24 hours.
Partner with the Brand, Events & Communications team to turn conferences, sponsorships, and hosted events into pipeline: target account lists and pre-event outreach, meeting goals, post-event follow-up within agreed SLAs, and event-level pipeline and ROI reporting.
Design the outbound/ABM motion in partnership with Sales: define target account criteria, operationalize intent data (e.g., ZoomInfo and similar sources), and hand Sales a prioritized, sales-ready account list.
Bring a real point of view on where AI belongs in demand gen today: content production, intent scoring, campaign optimization, personalization at scale, and separate what's genuinely useful from what's hype.
Put AI to work inside the team, not just in the plan: use it to cut production and research time, personalize at scale, and amplify proven campaigns, and report the time and cost it saves.
Run a disciplined test roadmap: change one variable at a time, write down the hypothesis and success metric for each test, and make a clear call to scale, fix, or stop.
Own the HubSpot/Salesforce ecosystem at a strategic level: lead scoring and routing logic, attribution, and funnel reporting, in close partnership with Rev Ops and GTM operations/engineering (Rev Ops owns day-to-day marketing automation administration), co-owning one set of pipeline stage definitions, source-of-truth dashboards, and a quarterly forecast of marketing-sourced pipeline by segment.
Roll up your sleeves where needed, building a campaign brief, fixing a broken workflow, or writing a landing page, particularly during the team's first 6–12 months.
Partner cross-functionally with Product Marketing, Brand & Communications, Sales,…