Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.
The Account Manager is responsible for driving profitable sales growth within Graco Industrial’s Service & Repair markets by helping customers maximize uptime, improve reliability, protect their assets, and lower operating costs. This role supports three key product areas: Process & Hygienic, Automatic Lubrication, and Vehicle Service, with solutions serving customers across food and beverage, pharmaceutical, dairy, fleet, heavy equipment, dealership, and service environments. The Account Manager will identify new business opportunities, build and strengthen customer and distributor relationships, and grow sales through technical specification, installed base conversion, and distributor activation. Success in this role requires a strong understanding of customer applications and operational needs, along with effective collaboration across Graco to deliver solutions that create measurable value for customers.
What You Will Do at Graco
Sales Channel Development
Identify and establish effective sales channels to support the customer base with the assigned products and relevant applications.
Create targeted marketing strategies to promote product offerings within these channels, focusing on maximizing reach and effectiveness.
Design and implement territory-specific sales plans that align with the divisional distribution strategy, focusing on both acquiring new accounts and nurturing key existing ones.
Analyze territory performance metrics and adjust strategies accordingly to optimize sales results, ensuring alignment with overall company goals.
Collaborate with the marketing team to develop promotional materials and campaigns that support sales efforts within designated territories.
Customer Engagement
Maintain a high level of responsiveness to customer inquiries, ensuring prompt and effective communication that addresses client needs and questions.
Utilize customer relationship management (CRM) tools to track interactions and follow-ups, ensuring that all customer engagements are documented and actionable.
Conduct regular site visits and outreach efforts to build rapport with industrial contractors and facility managers, assessing their specific needs and preferences regarding products.
Foster long-term relationships with customers by providing exceptional service and support, ensuring they view Graco as a trusted partner.
Market Development
Collaborate with internal teams to design and implement innovative distribution programs that enhance market presence and increase sales effectiveness in the assigned channels.
Analyze the effectiveness of existing programs and make recommendations for enhancements based on market feedback and performance data.
Monitor industry trends and competitor activity, providing insights and feedback to sales and marketing management.
Provide regular updates and detailed reports to sales and marketing management, highlighting key insights that can inform strategic decision-making.
Product Launch and Supplier Relations
Act as the primary liaison between customers and Graco to optimize new product launches and drive sales for both new and existing products.
Implement training sessions for sales staff and channel partners to equip them with the necessary knowledge and tools for effectively promoting new products.
Establish partnerships and agreements with material suppliers to support sales and distribution efforts.
Training and Equipment Management
Manage training and demo equipment accounts per corporate standards.
What You Will Bring to…