Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.
Where You’ll Work – Contractor Equipment Division (CED)
The Contractor Equipment Division makes sprayers that apply paint to walls and other structures, with product models for users ranging from do-it-yourself homeowners to professional paint contractors. Contractor equipment also includes sprayers that apply texture to walls and ceilings, highly viscous coatings to roofs, and line markings on roads, parking lots, athletic fields and floors.
The future of CED is bright, with significant investments being made across the business; the division is expanding to accommodate increased demand and growth driven by an investment in new products and innovative ideas. With the global industry ramping up into high gear, CED is positioned to convert contractors accustomed to manually applying paint and other coatings by brush-and-roller to spray technology.
Ready to join us?
The Account Manager is responsible for fulfilling the Sales organization’s mission to build and sustain a profitable customer base for Graco products by driving sales growth within the assigned market. This involves identifying opportunities for revenue generation, managing customer relationships, and ensuring customer satisfaction through effective sales strategies. The Account Manager will analyze market trends and customer needs to tailor solutions that align with Graco's product offerings. Additionally, the role requires collaboration with cross-functional teams, including marketing and product development, to enhance product visibility and maximize sales effectiveness.
What You Will Do at Graco
Sales Channel Development
Identify and establish effective sales channels to support the customer base with the assigned products and relevant applications.
Create targeted marketing strategies to promote product offerings within these channels, focusing on maximizing reach and effectiveness.
Design and implement territory-specific sales plans that align with the divisional distribution strategy, focusing on both acquiring new accounts and nurturing key existing ones.
Analyze territory performance metrics and adjust strategies accordingly to optimize sales results, ensuring alignment with overall company goals.
Collaborate with the marketing team to develop promotional materials and campaigns that support sales efforts within designated territories.
Customer Engagement
Maintain a high level of responsiveness to customer inquiries, ensuring prompt and effective communication that addresses client needs and questions.
Utilize customer relationship management (CRM) tools to track interactions and follow-ups, ensuring that all customer engagements are documented and actionable.
Conduct regular site visits and outreach efforts to build rapport with industrial contractors and facility managers, assessing their specific needs and preferences regarding products.
Foster long-term relationships with customers by providing exceptional service and support, ensuring they view Graco as a trusted partner.
Market Development
Collaborate with internal teams to design and implement innovative distribution programs that enhance market presence and increase sales effectiveness in the assigned channels.
Analyze the effectiveness of existing programs and make recommendations for enhancements based on market feedback and performance data.
Monitor industry trends and competitor activity, providing insights and feedback to sales and marketing management.
Provide regular updates and detailed reports to sales and marketing management,…