Job Title: Production Services Director, Video & Photography
Title of Supervisor: Sr Director Marketing
Job Location: Mooresville, NC
Company Website: www.greenworkstools.com
Company Summary:
Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords, and noise associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com.
Position Summary:
The Director, Production Service requires a blend of creative vision, technical expertise, and strong leadership skills to manage production workflows, ensure brand consistency, and drive high-quality content creation. The role is responsible for a team of videographers, photographers and production associates for setting and executing the video and photography style while executing to elevate and communicate the brand. This is a key position for the oversight of the production studio responsible for creative content that supports our key business priorities in our B2B, retail, and e-commerce business units. The ideal candidate will have strong technical and creative video and/or photography skills. The role will be responsible for creating or overseeing all video and photography for the brand ensuring that it evokes the proper emotion and technical requirements.
Essential Duties and Responsibilities:
Production Oversight & Quality Control
Lead all video and photo production efforts, ensuring alignment with brand guidelines and marketing objectives.
Develop brand video and photography guidelines and visual standards.
Oversee the quality control of all video and photo work, ensuring consistency, accuracy, and high production value. Impeccable attention to detail and quality assurance.
Oversee a team to concept, spec, set up, and take videos and photos showcasing the Greenworks products and solutions
Manage all video and photography shoots, including pre-production planning, execution, and post-production processes and ensure is delivered in a timely manner.
Collaboration & Creative Direction
Work closely and collaboratively with the creative and marketing team to produce best in class creative and photography appropriate for different media and channels including websites, retailer platforms and customer websites.
Partner with commercial product managers to execute video and photography needs for PDP (Product Detail Page) content and website assets.
Brainstorm and develop creative concepts for social media content, guiding projects from ideation to completion. Generate compelling content across various media including social media
Work with copywriters to develop compelling storyboards and scripts for video projects.
Ability to absorb and respond to creative feedback and manage multiple stakeholders.
Ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important.
Production Management & Logistics
Oversee all location scouting, talent acquisition, and production logistics for video and photo shoots.
Ensure proper maintenance, organization, and upgrades of all video and photography equipment.
Manage post-production editing, ensuring a seamless and professional final product.
Film case studies and oversee testimonial projects from pre-production to final delivery.
Develop and manage internal working processes. Including and…