ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com .
JOB DESCRIPTION SUMMARY
The Sales Manager is a hands-on commercial role leading the sales platform for Ireland across Student Accommodation (PBSA) and Multifamily (Build to Rent) assets. You will personally run revenue management and OTA configuration and optimisation for the Summer short-stay business, own B2B and group sales, and line manage the in-country Canvas B2C sales person, working with performance marketing to own the lead-to-lease journey.
JOB DESCRIPTION
Key Role Responsibilities
Revenue management and pricing (hands-on)
Set and adjust Academic Year, extension and summer rates, using demand, pick-up, events and market data
Own the RMS approach and its cost, and make daily pricing decisions with clear controls
Carry out daily reviews and deliver weekly reporting on occupancy, rate and revenue against budget
OTA and channels (hands-on)
Configure and maintain OTA and channel manager set-up in Mews, including listings, content, rate plans, restrictions and availability
Optimise OTA performance (visibility, conversion, promotions, commission, rate parity and reviews) across channels such as Hostelworld, Expedia and Airbnb
Own room allocation by channel and site to keep control of availability and avoid overbookings
Own relationships with third party agents and demand channels
B2B and groups
Own Academic Year nomination sales and account management, and relationships with education providers and universities
Win and manage summer groups, language schools and corporates, with clear pricing, contracts and handover to sites and Finance
B2C sales and marketing
Line manage the in-country B2C sales person, setting KPIs for leads, tours and bookings, and provide sales aids such as scripts and email templates
Own the lead-to-lease journey and conversion metrics, and chair the weekly sales and marketing call with performance marketing
Systems, finance and team
Act as the subject matter expert for Mews, OTA channel management and RMS, and work with Finance and Systems so PMS, channel manager, Mews and Yardi data reconcile
Own the sales budget, report on sales performance to the wider business, and forecast resourcing for seasonal peaks
Recruit, coach and develop team members, and work with operations teams across the leasing cycle
Organisational
Follows established policies and procedures, ensures compliance with regulatory requirements and reports any safety issues or infractions to the appropriate individual(s).
Identifies areas for improvement, suggests and implements ideas that achieve operational excellence, and keeps up to date with changes in technology, processes and industry standards.
Knowledge & Qualifications
Good level of general education, and proficient in Microsoft Office, especially Excel.
Proficiency in using property operations software. Training will however, be provided.
Experience & Skills
Essential:
Hands-on experience in revenue management and pricing, using data to set and adjust rates
Hands-on experience configuring and optimising OTA and channel manager set-up, ideally in…