Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Senior Customer Activation Manager
About the role
Senior Customer Activation Manager is responsible for orchestrating the planning and execution of customer, trade and shopper activation initiatives across different channels. This role ensures that impactful, commercially sound retail executions are managed across commercial teams in a timely and flawless manner, respecting established ways of working and business prioritization.
We are looking for an analytical, business-oriented person who can work confidently with data, draw strategic and practical conclusions from it, and translate those insights into clear activation recommendations. The person should also be able to prepare the tools and action plan needed to successfully implement the recommended solutions in the business.
This is a high-impact role with responsibility leading high sales-generating brands for Haleon business, which calls for a strategic, commercially minded individual who can unlock value in mature brands, identify innovative growth opportunities, and turn insights into action. Success in this role will depend on close collaboration across Marketing, Sales, and NRM, bringing different functions together to drive strong brand performance and shared business results.
The role is located in Poland and reports into Commercial Excellence Lead for Poland.
Role Responsibilities
Develop and manage annual and quarterly activation calendars for Haleon brands across channels and customers.
Translate brand and category strategies into customer-specific activation plans and align them with with commercial priorities and sales targets.
Collaborate with Customer Marketing, Sales, and Category teams to design the workplans for execution of key in-store and digital activations.
Monitor and optimize activation performance based on critical KPIs i.e. ROI, uplift and other business metrics.
Lead cross-functional activation projects using agile principles (e.g., sprint planning, retrospectives), managing timelines, budgets, and stakeholder alignment.
Act as a key liaison between commercial teams, including office and field based.
Why you?
Basic Qualifications:
Min. 5 years of success proven experience in customer activation, shopper, category activation, or NRM function in consumer healthcare or pharmaceutical industry.
Analytical mindset with ability to interpret data, draw conclusions and translate them into strategic, actionable plans.
Proficiency in MS Excel.
Experience working with IQVIA or Nielsen data.
Ability to work with Power BI reports.
Project management skills.
Solid communication, negotiation, presentation and stakeholder management skills.
Fluent written and spoken Polish and English.
Preferred Qualifications:
Experience in commercial roles.
Customer margin and P&L understanding.
Opportunities for growth
None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package that includes:
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