WE’RE LOOKING FOR OUR NEXT GROUP SALES MANAGER!
Grand Traverse Resort and Spa seeks a dynamic and driven Group Sales Manager to join our Conference Sales team and help elevate the success of our group business sales. As a Group Sales Manager, you will be responsible for booking group business within a designated market segment (as outlined below), growing an established base of accounts, and uncovering new opportunities to maximize revenue and room night goals.
Our Group Sales Managers are passionate sales professionals with proven skills in prospecting, rate and contract negotiation, business planning, and relationship management. If you thrive in a fast-paced environment, have a track record of exceeding targets, and align with our company core values, you may be just the Group Sales Manager we are looking for.
This is an onsite position.
GTRS Core Values:
INTEGRITYTRUST & RESPECTTEAMWORK, CAMARADERIE & FUNQUALITYACT WITH PURPOSEINNOVATION
MARKET SEGMENT – SMERF
All Social, Sports, Weddings, Family reunions etc.
A portion of the following markets:
Military/ Government
Education
Religious
Fraternal
WHAT YOU’LL BE DOING: DUTIES AND RESPONSIBILITIES
Proactively target and solicit group accounts in your assigned market segment, focusing on account saturation and new business development
Analyze market data and historical information to identify, qualify, and recommend prospective group accounts
Understands the overall market in which they sell (i.e.: competitors’ strengths and weaknesses, economic trends, supply and demand, etc.)
Respond promptly to incoming group leads (10+ rooms peak) and manage the contracting process from negotiation to close
Build and strengthen relationships with existing and new customers through sales calls, trade shows, FAM trips, site inspections, and entertainment
Collaborate with off-property sales channels and internal resort departments to ensure coordinated sales efforts and superior guest experiences
Negotiate rates and contracts within established parameters to secure the best opportunities for the resort, balancing market conditions and hotel needs
Maintain accurate and timely information in Salesforce to support effective communication and contract execution
Prepare creative proposals and contracts tailored to client needs
Deliver effective turnover to conference services to ensure flawless execution of group events
Provide effective, professional and productive communication amongst internal departments
Develop and implement clear market plans and action steps to achieve personal and resort revenue goals
Achieve established group revenue, room night, and food & beverage goals as set with the Director of Sales
Organize prospect files and collaborate on marketing materials to enhance travel and sales efforts
Participate in designated training programs and maintain up-to-date knowledge of industry best practices
Prepare and execute marketing plans, submit annual travel budgets, and manage travel arrangements and expense reports
Communicate sales updates with the Sales Team, Representation Companies, and Traverse City Convention & Visitors Bureau
Support and adhere to the resort’s environmental practices
WHO YOU WILL NEED TO BE: REQUIREMENTS
Bachelor’s degree (B.A.) from a four-year college or university
2-4 years of proven, tracked sales experience
Demonstrated ability to travel via commercial airlines, utilize rental cars, stay in hotels, and navigate unfamiliar locations
Exceptional sales skills, including prospecting, negotiation, and closing
Strong business planning, analytical, and communication skills
Proficient in using sales systems (Salesforce) and Microsoft Office Suite amongst other programs
Positive, entrepreneurial attitude and ability to work with different personality types
Highly organized, detail-oriented, and able to handle multiple priorities under deadline
Able to motivate others, communicate professionally and create a pleasant working environment
Team-oriented with strong…