At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .
Candidates must be legally authorized to work in the United States at the time of hire and must be able to maintain such authorization without current or future employer or school sponsorship. GE Appliances will not sponsor employment-based visas for this position now or in the future.
Interested in joining us on our journey?
As GE Appliances’ Principal Business Development Manager – A&W OEM, you will lead the identification, prioritization, and advancement of OEM growth opportunities across manufacturers, plumbing/HVAC distributors, contractor roll-up groups, and other strategic channel partners. You will serve as a key commercial subject matter expert for the A&W OEM space, shaping account and segment pursuit strategies, evaluating opportunity fit, and translating external market needs into actionable business requirements and cross-functional execution plans. In this role, you will influence commercial priorities and operational readiness by partnering closely with product, engineering, operations, quality, supply chain, service, and finance teams, as well as Haier engineering, manufacturing, and product management teams in China. This is a highly autonomous individual contributor role with direct impact on OEM pipeline quality, profitable revenue growth, customer acquisition strategy, and the development of scalable OEM commercial processes and operating discipline.
Position
Principal Business Development Manager – Air & Water OEM
Location
USA, Louisville, KY
How You'll Create Possibilities
OEM Growth Strategy, Portfolio Prioritization & Pipeline Leadership (30%)
Develop and execute OEM growth strategies for assigned customer and channel segments, including target-account prioritization, whitespace identification, and pursuit planning.
Identify and prioritize manufacturers, plumbing/HVAC distributors, contractor organizations, strategic sourcing customers, and adjacent channel partners with OEM, private label, or branded program needs.
Build, manage, and continuously refine a qualified opportunity pipeline using market mapping, relationship development, proactive outreach, industry events, and referrals.
Establish account-entry and expansion strategies, including stakeholder mapping, customer need assessment, opportunity screening criteria, and pursuit sequencing.
Own pipeline visibility, opportunity governance, and forecast discipline for active pursuits, ensuring leadership has clear insight into conversion outlook, timing, and commercial risk.
Opportunity Leadership, Solution Shaping & Commercial Execution (30%)
Lead complex OEM opportunities from initial engagement through discovery, business case development, solution definition, proposal coordination, commercial alignment, negotiation support, and transition to launch.
Assess customer requirements, competitive alternatives, volume potential, margin profile, supply implications, technical feasibility, and execution risks to determine opportunity attractiveness and viability.
Partner with internal stakeholders to define commercially sound and operationally executable OEM solutions aligned to customer requirements and enterprise capabilities.
Influence pricing assumptions, scope alignment, launch expectations, and agreement structure by coordinating inputs across commercial, operational, and technical teams.
Drive resolution of key barriers to conversion by…