ABOUT HALTER
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.
We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB.
To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/.
ABOUT THE ROLE
We're looking for a Campaign Manager who's great at doing one thing above all else: turning a commercial goal into a campaign that actually moves it, and knowing whether it worked.
This role runs campaigns for both new customer acquisition and existing-customer growth and retention (think seasonal calving packs, adoption pushes) and both matter equally. A campaign that wins a new farmer and a campaign that stops an existing one churning are graded on the same bar: did it move the number it was built to move.
You'll brief and work with our Content Specialist for the words and stories inside each campaign, and with our internal media/design team and freelancers for how it looks - your job is the campaign itself: the plan, the targeting, the sequencing, the channels, and the read on whether it's working. You'll also work closely with our global Performance Marketing team, who own paid spend and channel strategy centrally. You don't set the budget or the platform strategy, but you're the person in-region making sure paid and organic activity is actually aligned with what's happening on the ground in region, and feeding data back so global spend decisions are informed by your regional reality, not made blind
WHAT THE ROLE LOOKS LIKE:
- Running campaigns end to end You'll plan, launch, and manage campaigns for new acquisition and existing-customer growth/retention, defining the goal, the audience, the sequencing across channels, and the timeline, from brief through to results review.
- Working with data, not just gut feel. You'll track campaign performance closely: response rates, pipeline sourced or influenced, expansion/retention impact for existing-customer campaigns, and use that data to adjust mid-campaign and to decide what gets built next. You'll be expected to know your numbers cold, and explain what they mean, not just report them.
- Informing paid and organic spend. You won't own the paid budget, but you'll work closely with Global Performance Marketing, sharing what's happening on the ground in US (seasonal timing, event calendar, what's converting and what isn't) so paid and organic investment decisions reflect regional reality. You'll be expected to bring data to that conversation,…