We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
About the Team
The Regional Marketing team at Wizards of the Coast brings Magic: The Gathering to players around the world. Working closely with the Global Marketing, Commercial, Product and Studio teams, we turn global brand priorities into campaigns that resonate locally, grow our player communities and build lasting engagement with one of the world’s most iconic trading card games.
Job Overview
We’re seeking a strategic, player-focused Marketing Director to lead Magic: The Gathering marketing in Japan. You will own the marketing strategy and annual plans for the market and lead and develop a high-performing local team. You’ll partner with the Senior Director of Regional Marketing on priorities, resources and investment, and bring Japanese consumer insights into global decision-making so the brand grows in a way that is locally relevant and aligned with global goals.
The ideal candidate is a proven people leader with deep knowledge of the Japanese market and the TCG ecosystem. They can turn insights and performance data into clear plans and measurable results and are comfortable working across cultures in a global organization.
Location and Work Arrangement
This role is based at our Tokyo office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.
What You'll Do
Lead the development and execution of the marketing strategy and annual plans to drive sustainable business, brand, and player growth in Japan.
Lead, mentor, and develop a high-performing marketing team, building capabilities and supporting individual and team growth.
Partner closely with the Senior Director of Regional Marketing to define regional marketing priorities, resource allocation, and investment strategy.
Translate global marketing priorities into locally relevant strategies and integrated marketing plans in Japan.
Establish clear marketing objectives and KPIs, monitor campaign and investment performance, and adjust strategies based on results and ROI.
Build strong relationships with key agencies, partners, and industry stakeholders
Use consumer insights, performance data, and market trends to identify growth opportunities and continuously optimize marketing strategy and execution.
Navigate market dynamics, consumer behaviors, and cultural nuances to ensure locally relevant execution while maintaining alignment with global business and brand objectives.
Collaborate with global marketing, commercial, product, studio/creative, and other cross-functional teams to successfully implement regional initiatives and campaigns.
Champion Japan consumer perspectives within the global organization and ensure that local insights inform global decision-making.
Identify emerging consumer, media, community, and entertainment trends in Japan, and translate them into opportunities for brand and business growth.
What You’ll Bring
10+ years of marketing experience, preferably within the gaming, entertainment, Trading Card Game (TCG), or consumer products industry.
Demonstrated experience leading marketing strategy and teams in Japan.
Outstanding people leadership, coaching, and team management skills, with experience leading teams across different cultures and backgrounds.
Deep understanding of the Japanese market, consumer behaviour, and media and marketing landscape.
Strong strategic thinking with the ability to translate strategy into actionable plans and measurable business…