About Us:
At Everly, our vision is to change the paradigm of insurance. We know life insurance can be confusing and complex. We know that most people purchase life insurance at a milestone moment and file it away for the future. We want to change how people think about, buy, and use life insurance by being a partner in life’s journey. We are focused on making things that matter, making meaningful connections, and making things work WAY better. Our goal is to provide radically transparent, consumer-first insurance solutions.
We are looking for people with a continuous improvement mindset. Those who think the opposite of “This is how we’ve always done it”. We want people on our team who are always asking “How can we do this better?”
Our company values are a guide to our behavior and help inform our decisions. We want people who embody those values of breaking down barriers, owning the outcome, embracing the journey, and sparking joy.
This is a remote position based in the US with occasional travel.
About the role:
Everly has a content opportunity that most carriers in this space are not capitalizing on. Our distribution partners — banks, credit unions, and the advisors who work within them — are looking for credible, useful content that helps them understand, sell, and support life insurance and annuity products. The financial institutions we work with are also actively searching for partners who demonstrate expertise. We want to show up when they're looking.
This role exists to build and execute the content strategy that makes that happen — working in close partnership with the Head of Marketing & User Experience to define what we say, where we say it, and how we get found. That means original thought leadership and advisor-facing content, a disciplined approach to SEO and AEO so our content surfaces in both traditional search and AI-powered answer engines, and the AI-embedded workflows that let a lean team produce and distribute at a scale that punches above its weight.
This is an execution role as much as a strategy role. You will partner closely with the Head of Marketing to shape the content direction — and then you will do the work.
What You Will Own
Content Strategy — In Partnership with the Head of Marketing
Partner with the Head of Marketing and User Experience to develop and maintain Everly's content strategy — audience mapping, topic prioritization, content types, cadence, and channel mix
Translate strategic direction into a clear, executable content plan with owners, timelines, and measurable goals
Own the editorial calendar across all content channels — Insights Library, advisor guides, partner-facing content, policyholder communications, and social
Identify content gaps and opportunities based on audience needs, competitive landscape, and search/AI visibility data
Ensure every piece of content earns its place — purposeful, on-strategy, and tied to a business outcome
Content Production & Thought Leadership
Write and produce thought leadership content for bank and credit union executives, financial advisors, and distribution partners — Insights Library articles, white papers, product explainers, co-branded partner content
Develop advisor-facing sales enablement content — objection handling guides, product narratives, conversation frameworks
Develop policyholder-facing communications that reflect well on bank partners' brands
Manage and brief the external content contractor; maintain quality and brand voice standards across all content produced internally and externally
Produce content that is genuinely useful and credible to a sophisticated financial services audience — not generic, not SEO-stuffed, not templated
SEO & AEO — Search and Answer Engine Visibility
Own Everly's SEO strategy in partnership with the Head of Marketing — keyword research, on-page optimization, content structure, and internal linking for traditional Google search
Build and execute an AEO (Answer Engine Optimization) strategy that positions…