Social Media & Community Executive - Skincare
Reports to: PR, Comms, Events & Socia Medial Manager
Location: London (Victoria), Hybrid
Package: £30,000 pa + annual discretionary bonus
About the Role:
As Social Media & Community Executive at Healthxchange, you will run our brand social channels day to day. You will plan and publish content, and build engaged communities of clinics, practitioners and consumers around our brands, including Obagi and Healthxchange.
You will turn brand briefs and content from our Creative team into an agreed monthly plan for each brand, publish it, and respond to our communities quickly and in the right tone. You will edit short-form video and draft copy, so that more of your time goes on community and less on production. Brand strategy and messaging are set by the brand managers. Long-form video and graphic design sit with the Creative team.
About Healthxchange:
Founded in 2000, Healthxchange is the leading supplier of medical aesthetic products and services to professionals across the UK & Ireland. We are the exclusive UK & Ireland distributor for brands including Obagi Medical and Epicutis, the exclusive professional channel partner for Medik8, and a long-standing partner to the leading injectables manufacturers. We supply over 10,000 clinics with a full range of products (skincare, injectables, energy-based devices) and services (software and education) to support their business needs. We are the #1 medical aesthetics distributor in the UK & Ireland and were named Distributor of the Year at the Aesthetics Awards in 2022, 2023, 2024 and 2026.
Responsibilities:
Content planning and publishing Build a monthly social plan for each brand from the brand managers' briefs and the Creative team's content factory. Get each plan signed off by the PR, Comms, Events & Social Manager by the 20th of the month before. Schedule, approve and publish through Rella.
Community management Monitor and respond to comments, DMs, tags and reviews across Instagram, Facebook, TikTok and LinkedIn from one social inbox, within agreed response times. Build relationships with the clinics, practitioners and creators who engage with our brands. Escalate clinical questions, adverse reactions and complaints to the right team on the same day
Short-form editing, including paid social editing: Edit event, clinic and creator footage into on-brand reels and stories using editing tools and brand templates. Produce paid social cut-downs from the Performance Marketing team's briefs.
Events and shoots Capture footage and live content at launches, events and clinic visits, working with the Events and PR team.
Influencer and Advocacy: Support the Events & PR Manager with influencer and KOL activity, including shortlisting creators, managing gifting and seeding, and tracking live content against campaign goals. Keep top-performing creators and KOLs engaged between campaigns, turning short-term activity into lasting brand advocacy.
UGC Creator Community: Own and grow our UGC creator community to drive organic brand love and reach. Recruit and brief creators around launches and key moments, and build a reusable content library for organic and paid social. Secure usage rights before any content is reshared or used in ads.
Reporting: Produce a monthly social report for each brand with clear takeouts and actions, shared in the brand status update or by email. Track competitor and industry activity across social, PR and events, and highlight the trends and opportunities that matter for our brands.
Brand standards and compliance Apply each brand's tone of voice, claims and imagery rules. Get brand manager sign-off for new claims, before-and-after images and any content about injectables. Follow ASA and CAP Code rules, including the ban on promoting prescription-only medicines to the public.
AI tools Use the shared Claude project for each brand to draft captions, replies and reports, and check all AI output before it is published. Keep brand rules,…