Job Title: Media Planning & Activation Specialist
Location: Singapore Land Tower (On - site)
Company: Helios Media
*Please note: This is an onsite position based in Singapore. Please do not apply if you are not currently located in the Singapore area or are not willing to work onsite*.
About Us:
At Helios, we embrace the power of innovation and forward-thinking, understanding that ideas can transcend borders and create a ripple effect globally. We pride ourselves on our ability to turn pragmatic concepts into proven realities, making excellence in execution our standard. In a world where change is the only constant, we thrive on the edge, transforming ambition into tangible success.
Our company was founded on a vision of illuminating new possibilities for our clients. From the very beginning, we've been dedicated to guiding businesses to new heights, evolving from a spark of inspiration into a guiding light in the industry. We see growth as an ongoing journey, continually pushing the limits, embracing new challenges, and learning from every experience.
Join us as we redefine what's possible and shape the future together.
Job Overview:
We are seeking a Media Planning & Activation Specialist with strong hands-on experience in digital campaign setup, campaign management, optimisation, and performance reporting.
This is a highly execution-focused role, with approximately 50–60% of the position focused on campaign activation and optimisation, 20–25% on performance reporting and insights, and 10–15% on media planning and strategic support.
The ideal candidate is comfortable working directly within advertising platforms to set up, launch, monitor, and optimise campaigns, while also being able to analyse campaign performance and translate data into clear insights and recommendations for clients.
Hands-on experience with Meta Ads Manager and Google Ads is required. Experience with Amazon Advertising, Amazon DSP, LinkedIn Campaign Manager, TikTok Ads Manager, or other digital and retail media platforms is a strong plus.
The role will support multiple client accounts and work closely with account management, strategy, creative, and media teams to ensure campaigns are launched accurately, monitored proactively, and reported clearly against client objectives and KPIs.
Core responsibilities
Campaign activation & optimisation — 50–60%
Reporting & insights — 20–25%
Media planning & strategy — 10–15%
Client / internal coordination — ~10%
Campaign Activation & Optimisation — 50–60%
Execute hands-on setup, launch, management, and ongoing optimisation of paid media campaigns across Meta Ads Manager and Google Ads.
Set up campaign structures, audiences, targeting, budgets, bidding, placements, creative, objectives, and other campaign parameters.
Manage campaign launches from initial setup through to completion, ensuring campaigns are delivered accurately and on schedule.
Conduct thorough campaign QA prior to launch, including budgets, targeting, creative, URLs, tracking, naming conventions, and campaign settings.
Monitor campaign pacing, spend, delivery, and performance regularly, proactively identifying issues and optimisation opportunities.
Optimise campaigns against relevant KPIs, including reach, impressions, traffic, CTR, CPC, conversions, CPA/CAC, ROAS, and other client-specific objectives.
Conduct ongoing testing across audiences, creative, placements, bidding strategies, and campaign structures where appropriate.
Manage campaign budgets and ensure spend is paced appropriately throughout the campaign lifecycle.
Coordinate with platform representatives and media partners where required to resolve campaign or delivery issues.
Experience with Amazon Advertising, Amazon DSP, LinkedIn Campaign Manager, TikTok Ads Manager, or other retail and digital media platforms is a strong plus.
Reporting & Insights — 20–25%
Own recurring campaign reporting across assigned client accounts.
Monitor and consolidate campaign performance data across platforms…