JOB OVERVIEW:
This position is responsible for the strategic development, planning, execution, and optimization of Henry Schein Dental’s national events, trade shows, conventions, regional meetings, and Key Opinion Leader (KOL) programs. This role leads the overall events and KOL strategy while ensuring operational excellence across all event marketing initiatives.
This position partners closely with cross-functional business teams, sales leadership, supplier partners, finance, and external stakeholders to deliver impactful event experiences that support business growth, customer engagement, education, and brand visibility. The Director will oversee event strategy, budget management, marketing execution, KOL engagement, and team leadership while ensuring alignment with organizational goals and sales objectives.
The ideal candidate is both a strategic thinker and hands-on leader who can operate effectively at both the executive and executional levels.
KEY RESPONSIBILITIES:
Event Strategy & Leadership Develop and execute the annual strategic plan for Henry Schein Dental events, trade shows, conventions, and regional programs
Evaluate and rationalize the annual events calendar to align with company priorities, sales goals, and market opportunities
Identify opportunities to develop new event concepts, educational programs, and customer engagement experiences
Establish and maintain meaningful partnerships with key associations, industry organizations, and supplier partners
Lead cross-functional collaboration with sales, marketing, education, finance, and business leadership teams
Event Marketing & Execution Oversee planning, logistics, and execution of all national, regional, and supplier partner events
Manage event marketing strategies including pre-event, onsite, and post-event campaigns
Oversee booth experience, digital signage, presentation schedules, lead generation, attendee engagement, and surrounding event activities
Ensure consistent brand representation and adherence to corporate brand standards across all events and communications
Direct development and execution of attendee communications including email, social media, texting campaigns, websites, landing pages, and promotional materials
Oversee continuing education (CE) event strategy, registration processes, and educational programming support
Support regional event teams through development of templates, tools, and scalable resources
KOL & Speaker Management Lead the strategy, development, and management of Henry Schein Dental’s Key Opinion Leader (KOL) program
Build and maintain strong relationships with KOLs, clinical champions, speakers, and industry influencers
Oversee KOL recruitment, contracting, utilization, and review processes
Identify and cultivate new speaker relationships that support business objectives and educational initiatives
Collaborate with suppliers and internal stakeholders to align KOL activities with event and marketing strategies
Budgeting, Analytics & Operational Excellence Develop and manage event budgets, forecasts, and financial reporting in partnership with finance teams
Track, analyze, and communicate event performance metrics, ROI, lead generation effectiveness, and marketing KPIs
Develop sales attribution models, tracking parameters, and reporting processes to measure event success
Identify opportunities for process improvement, operational efficiencies, and enhanced data governance practices
Negotiate contracts with venues, vendors, agencies, suppliers, and external partners
Manage vendor relationships and consolidate supplier partnerships where appropriate for efficiency and cost containment
Develop contingency plans and proactively address operational risks
Team Leadership Lead, coach, mentor, and develop the events and marketing team to drive high performance and collaboration
Foster a culture of accountability, innovation, teamwork, and continuous improvement
Support training and development of sales teams related to onsite event…