Shape what’s next in dental technology
Join Henry Schein One!
Join a global leader redefining dental practice management and do work that actually matters. At Henry Schein One, we are a team of care catalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everything we do. Your ideas fuel innovation that enhances patient care and drives real results for practices.
We don’t just talk about impact; we build it! Backed by a trusted reputation, our leaders foster an inclusive and supportive environment where we stay solely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We have high expectations for performance and delivering results; as part of a winning team, you’ll work hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your wins celebrated.
The Sr, Director, Growth Marketing is responsible for owning the full revenue funnel for Henry Schein One’s dental SaaS customer segments across the United States.
This role consolidates two motions — high-volume SMB/solo-practice demand generation and long-cycle, multi-stakeholder DSO account-based marketing — under one accountable leader, backed by the marketing automation and analytics infrastructure needed to measure both.
Beyond running the current motions well, this role is expected to keep the team on the leading edge of strategy, channels, tools, and AI, bringing deep experience and the personal drive to continuously test, learn, and improve, and to make that same energy visible across every function it leads.
WHAT YOU WILL DO:
Demand Generation
Own pipeline generation goals for solo and small-group dental practices across inbound, outbound, digital, and lifecycle programs.
Instill test-and-improve energy across the team, proactively testing new strategies, channels, tools, and AI applications rather than defending the status quo.
Drive continuous improvement in lead-to-booking conversion, CAC, and channel ROI across paid, organic, and marketing automation programs.
Partner with Commercialization and Product Marketing to align strategy, messaging and content.
Account Based Marketing
Own pipeline generation goals for enterprise DSOs across inbound, outbound, digital, and lifecycle programs.
Lead a tiered account-based marketing program, targeting priority accounts, informed by intent data, account segmentation, and multi-stakeholder buying groups.
Partner with Commercialization and Product Marketing to align strategy, messaging and content.
Technology & Analytics
Own the marketing technology stack (marketing automation, attribution, reporting) supporting both segments.
Lead the enhancement of attribution and pipeline measurement.
Deliver regular funnel, pipeline, bookings, and campaign ROI reporting to marketing, sales, and executives.
Up-level the sophistication of channel-level performance measurement across the team.
Cross-Functional Leadership
Serve as the point of accountability for Marketing: pipeline coverage and forecasting with Sales and Customer Success leadership.
Partner with Commercialization, Product Marketing, Brand, and Sales Enablement to ensure consistent positioning and handoff.
Represent the combined SMB + DSO growth engine in business reviews with leadership.
Team Leadership
Lead a multi-disciplinary Growth Marketing organization including Demand Generation, Account-Based Marketing, Marketing Operations, and Analytics. Directly leads senior marketing leaders and managers while providing strategic direction to a broader team responsible for pipeline generation across SMB and enterprise customer segments.
Set clear goals and operating rhythms that let each function move at its own pace while rolling up to one integrated pipeline number.
WHAT WE ARE LOOKING FOR:
12–15 years of progressive experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including 5+ years leading…