Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with over 40 leading attractions and immersive experiences that reach audiences worldwide.
While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating® . Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.
As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.
The Marketing Content Intern is responsible for maintaining the website, updating all owned and shared channels and brand content assets, and assisting with in-park events. This position is also responsible for assisting Sales & Marketing leadership with a variety of marketing duties as they relate to Adventureland.
We are currently looking for a:
Adventureland Park - Marketing & Content Intern
Roles & Responsibilities:
Produce content for and oversee all Social Media channels for Adventureland
Lead and complete special projects and initiatives related to marketing, sales, and content creation
Leverage online platforms to increase awareness and engage fans
Design effective and creative media, including in-park signage and website, email, social, print assets, and other content
Ensure Park brand and voice consistency across all channels
Assist Customer Director with facilitating B2C and B2B/sales email campaigns
Collect, analyze, and report on guest demographic information and coupon and promotion revenues on a weekly basis and identify trends
Assist with all direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the complex
Maintain and regularly update the Adventureland website, regularly reviewing for accuracy and working with internal departments to generate content
Maintain composure and a high degree of professionalism when handling and/or responding to negative feedback
Help manage direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the resort
Assist with the park’s email marketing strategies to ensure that relevant and revenue-generating content is delivered on time and on-brand
All other duties assigned by leadership
Education and Experience:
Currently majoring in (or graduated with) with a Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or related discipline
At least six months of previous work or internship experience in the areas of content, social media, or digital marketing
Previous experience creating content for at least one other brand entity
Previous amusement park, theme park, or waterpark experience a plus
Language: Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus.
Requirements:
Must be at least 18 years of age to comply with Iowa Child Labor Laws
Ability to work flexible schedule, including evenings, weekends, and holidays
Must possess exceptional customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner
Ability to handle high-pressure situations, meet the demands of constant deadlines and coordinate multiple priorities in a dynamic environment.
Ability to write content in a clear, concise and professional manner
Ability to directly engage with customers and other web media resources
Ability to effectively respond to negative online (or in-person) feedback without taking it personally or…