The CMO will have ownership of Highrise Capital's overall marketing strategy and will work directly with executive leadership and the sales organization.
You will be responsible for building the infrastructure necessary to take Highrise Capital's marketing operation to the next level.
You will oversee the complete customer acquisition funnel:
Traffic → Lead → Application → Qualified Opportunity → Sales Contact → Approval → Funding → Repeat Business
The successful candidate will understand that generating leads is only the beginning.
The real objective is to generate high-quality opportunities that ultimately result in funded business and profitable customer relationships.
You will have significant responsibility for marketing strategy, customer acquisition, performance marketing, CRM, marketing automation, creative, analytics, brand development, team building, and conversion optimization.
Key Responsibilities
Marketing Strategy & Growth
Develop and execute Highrise Capital's overall marketing strategy.
Build a scalable customer acquisition engine.
Establish annual, quarterly, and monthly marketing objectives.
Develop and manage the marketing budget.
Identify new channels for customer acquisition.
Analyze market trends and competitive positioning.
Develop strategies to increase qualified lead volume.
Improve the quality and conversion of marketing-generated opportunities.
Develop strategies for customer retention, repeat business, and database reactivation.
Work directly with the CEO and executive team to align marketing strategy with company growth objectives.
Lead Generation
Own Highrise Capital's lead-generation strategy across multiple channels, including:
Google
Meta
LinkedIn
YouTube
Native advertising
SEO
Email marketing
SMS marketing
Retargeting
Affiliate marketing
Strategic partnerships
Referral programs
Database reactivation
Content marketing
Direct-response campaigns
Emerging digital acquisition channels
The CMO will be responsible for determining which channels provide the strongest combination of:
Lead Volume + Lead Quality + Conversion + Revenue + Profitability
We are not interested in generating leads simply for the sake of generating leads.
We want to build a system that produces qualified business owners who can become funded customers of Highrise Capital.
Performance Marketing
Build and manage a data-driven performance marketing operation.
Responsibilities include:
Developing paid acquisition strategy.
Managing advertising budgets.
Establishing campaign KPIs.
Monitoring campaign performance.
Managing internal media buyers and external agencies.
Developing creative testing strategies.
Optimizing campaigns.
Scaling successful campaigns.
Identifying underperforming channels.
Testing new advertising platforms.
Improving customer acquisition economics.
Establishing appropriate attribution systems.
You should be comfortable looking at marketing data and determining:
Where are we spending money?
What are we getting in return?
Which channels should we scale?
Which channels should we change or eliminate?
Sales Funnel Optimization
The CMO will work closely with Highrise Capital's sales leadership to improve conversion throughout the entire funnel.
Key metrics include:
Cost per lead
Lead quality
Contact rate
Application rate
Qualified opportunity rate
Approval rate
Funding rate
Lead-to-funding conversion
Revenue per lead
Cost per funded deal
Customer acquisition cost
Marketing ROI
Sales cycle
Repeat customer rate
The CMO will identify bottlenecks and develop strategies to improve performance at every stage.
CRM & Marketing Automation
Develop and optimize Highrise Capital's CRM and marketing automation infrastructure.
This includes:
Lead routing
Lead scoring
Automated follow-up
Email campaigns
SMS campaigns
Retargeting
Customer segmentation
Database management
Re-engagement campaigns
Marketing attribution
Sales alerts
Campaign tracking
Automated customer communications
The goal is to ensure that qualified prospects receive…