Overview
High Tide is a leading cannabis retailer and eCommerce company with a portfolio of brands across North America and Europe.
Our portfolio includes Canna Cabana, one of Canada's largest cannabis retail chains, along with leading eCommerce brands including Smoke Cartel, Daily High Club, FAB CBD, NuLeaf Naturals, and more.
We're looking for a Digital Marketing Specialist who is highly organized, comfortable managing multiple campaigns at once, and enjoys bringing marketing initiatives from planning through execution.
This role will have a strong focus on email marketing calendar management, digital campaign coordination, and paid media support across multiple brands. You'll work closely with the Digital Marketing Manager and cross-functional teams to keep campaigns on schedule, coordinate required inputs, support campaign execution, and help ensure marketing initiatives launch accurately and on time.
You'll own the coordination and maintenance of email marketing calendars across multiple brands and play an important project management role across broader digital marketing campaigns. Experience working with paid media campaigns and performance marketing is also highly valued.
The role will additionally support affiliate marketing through partner outreach, campaign coordination, asset sharing, and day-to-day communications under the direction of the Digital Marketing Manager. Previous affiliate experience is helpful, but deep affiliate program ownership is not required.
You'll also support website marketing initiatives, reporting, and other digital marketing projects as needed.
Please note: This is a remote contractor position based in São Paulo, Brazil, supporting our North American business operations and working EST hours. High Tide does not operate a physical office in Brazil.
English fluency is required. Resumes must be submitted in English.
Portfolios are ideally submitted in English; however, Portuguese portfolios will also be accepted.
Responsibilities
Email Marketing & Calendar Management
Own and maintain email marketing calendars across multiple brands.
Coordinate campaign timelines and ensure required inputs, approvals, creative assets, product information, and other dependencies are completed on schedule.
Work cross-functionally with Category Management, Pricing, Creative, eCommerce, Analytics, and Marketing teams to keep campaigns moving forward.
Support the planning, QA, scheduling, and deployment of email campaigns.
Help coordinate promotional, retention, lifecycle, and automated email marketing initiatives.
Monitor email performance and report on key campaign KPIs.
Support A/B testing and ongoing email optimization.
Maintain campaign documentation, timelines, and workflows.
Identify scheduling risks, missing information, or dependencies early and escalate them appropriately.
Omni-channel Marketing Campaign Project Management
Coordinate multiple marketing campaigns and initiatives simultaneously across brands.
Develop and maintain campaign timelines, task lists, deliverables, and project documentation.
Follow up with internal stakeholders to ensure deadlines and campaign requirements are met.
Coordinate creative briefs, campaign requirements, approvals, and asset delivery across teams.
Help ensure campaign messaging and execution are aligned across email, paid media, affiliate, and digital channels.
Participate in campaign planning meetings and translate decisions into clear next steps and deliverables.
Track campaign progress and proactively flag risks, delays, or missing dependencies.
Support promotional launches and other cross-functional marketing initiatives from planning through execution.
Paid Media & Performance Marketing
Support the planning, execution, and optimization of paid media campaigns across digital channels.
Monitor campaign performance across metrics such as ROAS, CPA, CTR, conversions, and revenue.
Coordinate campaign requirements, audience needs, promotional information, and creative…