Title: Project Manager, Brand Marketing
Location: Berkely Heights, NJ
Job Type: Full-time
About Us
As a developer, manufacturer, and supplier of essential medicines, Hikma Pharmaceuticals USA Inc. and its affiliates’ mission is to bring Better Health. Within Reach. Every Day.® for millions of patients around the world. We are a trusted, reliable partner and dependable source of over 750 high-quality generic, specialty and branded pharmaceutical products that hospitals, physicians and pharmacists need to treat their patients across North America, the Middle East, North Africa and Europe. Through our 32 manufacturing plants, eight R&D centers, and 8,500+ employees worldwide, we are always hard at work creating high-quality medicines and making them accessible to the people who need them.
We are seeking a Product Manager, Marketing to support the commercial strategy and tactical execution for assigned products within our Specialty and Generic Injectables portfolio. Reporting to the Director, Marketing, this role will execute brand tactics, manage promotional material development through MLR/PRC review, support KOL and advisory engagement logistics, and serve as a key cross-functional partner to Medical Affairs, Sales, Regulatory, and Compliance. This role supports a broad basket of generic injectable products within the institutional markets, including hospitals, clinics, long-term care, physician office infusion centers, home care, and additional alternate sites of care. This is an execution-focused role for a marketer who can translate brand strategy into compliant, scientifically sound customer-facing materials in a hospital/institutional channel environment.
Responsibilities
Promotional Material Development Draft and manage HCP- and sales-facing materials (detail aids, FAQs, objection handlers, leave-behinds) for assigned products from concept through MLR/PRC approval
Maintain claims traceability to PI and approved core claims documents, flagging any language that exceeds label scope or lacks fair balance
Manage agency deliverables and timelines to ensure materials are submission-ready ahead of review cycles
KOL & Advisory Engagement Support Coordinate logistics for speaker bureau, advisory boards, and Commercial-led advisor outreach in partnership with Medical Affairs governance requirements
Execute candidate vetting logistics and scorecard administration for speaker bureau and advisory board programs, per Medical Affairs governance
Support MedCompli/Ivalua contracting workflow, including tracking submission status and following up on outstanding compliance documentation
Brand Execution & Tactical Planning Execute tactics aligned to the annual brand plan for assigned products, ensuring consistency with brand positioning and approved messaging
Support development of the marketing calendar, campaign timelines, and budget tracking, flagging risks to deadlines or spend proactively
Assist in coordinating pre-launch and post-launch activities as assigned products move through lifecycle milestones
Sales Enablement Develop rep-facing training materials and product detail aids that translate clinical and competitive data into field-ready messaging
Partner with Sales on field feedback loops and objection-handling content, incorporating real-world questions into future material updates
Market Insights & Competitive Intelligence Monitor competitive landscape for assigned products, summarizing relevant shifts for brand planning
Maintain and verify competitive claims footnotes against current competitor labeling on an ongoing basis
Support market research and customer segmentation analysis to inform targeting and messaging priorities
Cross-Functional Coordination Serve as day-to-day liaison with Medical Affairs, Regulatory, Legal, and Compliance on content development and review cycles, keeping projects moving through each stakeholder’s queue
Compliance & Governance Ensure all materials comply with FDA promotional regulations, PhRMA Code,…