About the client
Our client is a marketing agency that builds and runs organic and paid content programs on Reddit for a portfolio of consumer brand clients.
About the role
As a Reddit Creative Copywriter, you'll own the day-to-day creative engine behind our clients' owned subreddits, spotting what's resonating on the platform right now and shipping polished, native-feeling content that doesn't read like it came from an AI.
This is a hands-on creative and editorial role, not a hands-off one. You'll lead content strategy, writing, editing, and posting daily across multiple clients' communities.
Responsibilities:
Lead content strategy and writing for each client's subreddit, drawing on relevant viral Reddit posts, real-time news, and client content to create original, engaging thread ideas grounded in what's trending right now.
Use AI tools to draft first-pass Reddit posts efficiently, treating AI output as a starting point rather than a finished product.
Execute significant copy editing on AI-drafted content to eliminate any evidence of AI writing, rebuild genuine emotional resonance, and craft hooks that open curiosity loops to maximize engagement, since a post's performance lives or dies on its first line.
Execute posting and ongoing maintenance of client threads, building and growing each community over time.
Stay closely attuned to the culture and norms of each subreddit you work in, adjusting tone and format so content reads as native rather than promotional.
Monitor content performance and feed learnings back into the broader strategy.
Skills:
5+ years of experience in content marketing, growth marketing, or brand strategy, ideally in a writing-heavy capacity rather than an oversight-only role.
Exceptional written English skills.
Strong, demonstrable editing instincts: you can take a rough or AI-generated draft and make it read like a real person wrote it, catching not just obvious AI patterns but anything that just sounds unnatural.
Genuine fluency in Reddit as a platform: how different subreddits' cultures and norms differ, what makes a post get buried versus take off, and what reads as authentic versus promotional.
Comfort working across multiple client accounts and brands at once, adapting voice and subject matter for each.
Sharp copywriting instincts, particularly for hooks and headlines that create real curiosity without tipping into clickbait.
Ability to work efficiently with AI drafting tools while holding a high editorial bar, treating AI as a tool rather than a shortcut around craft.
Comfortable with a fast-moving, real-time content cadence tied to news cycles and trending conversations.
Experience working with tech brands and early-stage U.S. startups.
Ability to work independently.
Nice to Have
Experience writing content in a marketing agency.
Experience running or growing a brand's (or your own) presence on Reddit specifically, not just general social media.
Familiarity with content performance metrics beyond vanity numbers, such as comment quality, share of voice, and sentiment.
Background in copywriting, journalism, or content marketing.
Schedule : 9 to 5pm EST - Monday to Friday
Compensation : Up to $4,000 based on seniority.
Perks : 2 weeks PTO + Canadian holidays