Job Description
About Us:
At Near , we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
About Our Client:
Our client is a performance media agency specializing in paid media, attribution and measurement, and full-funnel growth strategy. We work primarily with B2B, SaaS, technology, and professional services companies, connecting media strategy, execution, and measurement to drive qualified pipeline and revenue rather than focusing solely on platform metrics. Built by senior paid media specialists, we combine hands-on channel expertise with strong technical measurement, strategic guidance, and a focus on making better long-term performance decisions for our clients.
About the Role:
The Paid Media Manager is responsible for owning the day-to-day relationship, strategy, communication, and overall success of a portfolio of clients.
This is not a traditional Paid Media management role focused primarily on communication and project coordination.
Paid Media Managers are expected to understand paid media deeply enough to guide strategy, evaluate performance, identify opportunities and risks, and ensure the work being delivered meets our standards. You will be driving strategy and doing in-platform work.
While client ownership is the primary responsibility, Paid Media Managers may also contribute in secondary roles based on their strengths, client needs, and company priorities. This can include hands-on paid media support, QA, research, reporting, conversion strategy, creative strategy, internal process development, sales support, training, or special projects.
Client Ownership & Communication
Serve as the primary strategic point of contact for assigned clients
Build strong client relationships through responsive, clear, thoughtful communication
Lead recurring client calls and ensure conversations are focused on business outcomes, performance, strategy, and next steps
Provide clients with context and recommendations, not simply platform data
Proactively identify questions, risks, opportunities, and areas requiring additional investigation
Manage difficult client conversations with confidence, professionalism, and appropriate internal escalation
Understand each client's business model, goals, sales process, target audience, and broader marketing environment
Ensure clients understand not only what we are doing to drive performance, but why
Paid Media Strategy
Own the overall paid media strategy for assigned accounts in partnership with channel specialists and other team members
Translate business objectives into clear media strategies, testing plans, budgets, and priorities
Evaluate performance across platforms including Google Ads, Meta, LinkedIn, and other relevant channels
Identify meaningful performance trends and distinguish between normal platform volatility and issues requiring action
Develop recommendations around targeting, campaign structure, creative strategy, landing pages for paid media, conversion strategy, budget allocation, and testing frameworks
Consider the full customer journey rather than evaluating platforms solely on last-click or platform-reported performance
Ensure media recommendations remain grounded in business outcomes rather than vanity metrics
Performance Analysis & Reporting
Review account performance regularly and understand the story behind the data
Turn complex performance information into clear, actionable client insights
Identify what is working, what is not working, why performance may be changing, and what should happen next
Partner with analytics, conversion, and technical resources when deeper investigation is required
Contribute to QBRs, performance reviews, forecasts, presentations, and strategic planning
Maintain an understanding of pacing, spend, lead volume, pipeline, revenue, and other relevant business metrics
Quality Assurance
Maintain a high standard of accuracy across…