Senior Marketing Strategist
Remote; location eligibility to be confirmed
Compensation: $4,000–$5,000 USD/month
Full-time, with flexible hours and overlap with the UK workday preferred; contract terms to be confirmed
Tools: GA4, Search Console, Ahrefs, Google Ads, LinkedIn Ads, and AI tools
At Near, we connect top talent in Latin America with remote opportunities at international companies.
About the Company:
Our client, Blend, is a B2B agency working with brands in high-tech manufacturing, fintech, and cybersecurity. Its work spans demand generation, websites, CRM, and revenue operations.
About the Role:
We’re looking for a Senior Marketing Strategist to own integrated demand-generation strategy for mid-market B2B clients. You’ll connect marketing decisions to commercial goals and revenue pipeline, then direct creative, content, and channel specialists to bring those decisions to life. This is a strategy-led role—not one focused solely on executing a channel plan.
You Will:
Design demand-generation programmes across content, social, paid media, search, events, and websites.
Select channels and priorities based on buyer behaviour, evidence, and pipeline goals.
Advise clients on positioning, messaging, thought leadership, and content strategy.
Shape AEO/SEO, paid media, website, UX, and conversion strategies.
Analyse performance data and turn insights into actionable recommendations.
Define funnel conversion and CRM automation needs, partnering with HubSpot specialists on implementation.
Lead client presentations and workshops; brief specialists and review their work against strategic goals.
About You:
Your Background:
B2B strategy or planning experience within an agency.
Evidence of owning marketing strategy and connecting your work to pipeline or commercial outcomes—not only executing SEO, PPC, or other channel tasks.
Strong marketing and web analytics skills; able to identify meaningful metrics and explain what can and cannot be measured.
Comfortable with search, paid media, social, content, website conversion, and AI tools.
Confident presenting to clients, navigating ambiguity, and challenging assumptions constructively.
Able to assess creative work against strategic intent and use AI and automation thoughtfully.
Nice to Have:
A combination of agency and in-house experience at a semi-senior level—a profile Phil identified as a strong signal.
HubSpot certifications; deep HubSpot knowledge is not required and can be learned.
Degree in Marketing, Business, Strategy, or a related field.
Compensation & Benefits:
Compensation: $4,000–$6,000 USD/month, pending confirmation.
PTO: Three weeks annually after the first 90 days, plus the observed holidays provided for this search.
Flexible schedule, with UK-day overlap preferred.