At Near, we help top talent in Latin America find remote roles with U.S. companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
About Our Client
Our client, is a U.S.-based management organization that supports and oversees multiple businesses across different industries. Its team provides centralized operational, marketing, and administrative support to a portfolio of brands, helping each company strengthen its customer experience and grow its business.
About the Role
We're looking for a Website & Lifecycle Marketing Specialist to support the digital presence and customer communication efforts of four brands.
This person will own routine website management and lifecycle marketing execution across all four brands, including website updates, landing pages, email campaigns, automated workflows, forms, content publishing, review management, and performance tracking.
The ideal candidate combines strong writing and editing skills with hands-on experience managing website content, email marketing platforms, CRM workflows, and digital customer journeys. This is an execution-focused role for someone who is highly organized, detail-oriented, and comfortable managing recurring digital projects and deadlines across multiple brands.
What You'll Do
Website Management
Complete routine website edits and content updates across all four brands.
Create and update landing pages, service pages, location pages, blogs, banners, forms, and calls to action.
Maintain accurate company, service, location, promotional, and contact information.
Regularly review websites for outdated content, broken links, formatting issues, and other content-related problems.
Apply approved on-page SEO practices when publishing or updating content.
Document website changes and maintain organized records of updates.
Coordinate larger development, hosting, or technical SEO needs with external developers, agencies, or vendors.
Email & Lifecycle Marketing
Build, format, test, schedule, and send newsletters, promotional emails, and approved customer communications.
Reproduce approved newsletter content and design direction accurately within the appropriate email marketing platform.
Create and maintain automated drip campaigns for leads, customers, caregivers, referral partners, and other approved audiences.
Develop communication journeys based on lifecycle stages, customer behavior, services, and company goals.
Maintain audience lists, segments, tags, workflows, consent records, unsubscribe processes, and communication schedules.
Regularly review automations to ensure triggers, timing, links, routing, and messaging remain accurate.
Monitor email performance, including deliverability, opens, clicks, conversions, unsubscribes, and other relevant metrics.
Identify opportunities to improve customer communication and lifecycle engagement.
Content & Blogging
Write, edit, format, and publish blog posts, website copy, newsletters, and email content.
Maintain a prioritized content schedule based on direction from the Marketing Manager and active business needs.
Research relevant topics and content opportunities for each brand.
Repurpose approved company information into useful website and email content.
Work with the Marketing Manager and other team members to obtain approved graphics, photography, video, and campaign assets.
Maintain a consistent tone and brand voice across all digital communications.
Reporting & Data Practices
Monitor website traffic, form submissions, landing-page activity, email performance, and conversion trends.
Prepare concise monthly performance reports highlighting results, observed issues, and opportunities for improvement.
Maintain accurate tracking across websites, forms, landing pages, and email campaigns.
Follow applicable email-consent, unsubscribe, accessibility, confidentiality, and data-handling requirements.
Protect customer, patient, employee, and company information across all marketing systems…