About HOLY
HOLY is the soft drink revolution : With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €250M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).
About the Position
Gamescom. FIBO. DoKomi. OMR. What if turning Germany's biggest consumer fairs into unforgettable HOLY experiences was actually your job?
From bringing HOLY to hundreds of thousands of gaming fans, fitness enthusiasts, anime lovers and car enthusiasts to creating booths and brand activations that people simply can't walk past – you'll make sure HOLY stands out wherever we show up. As our Brand Activation Manager (m/f/d) – Consumer Fairs, you'll own exciting events from the first creative concept to the final onsite execution, working with organizers, agencies and production partners to turn ambitious ideas into reality. Massive crowds, bold brand experiences, thousands of product trials and real commercial impact. If you love the buzz of live events, thrive on complex projects and know how to turn a great idea into flawless execution, this might be exactly your kind of job.
You'll join a hungry, ambitious Brand Activation team of exceptional project managers who combine bold creativity with commercial thinking and relentless execution to scale one of Europe's fastest-growing consumer brands through Consumer Fairs, Festivals, Sports Sponsoring, Pop-Up Stores and Special Projects.
Responsibilities:
Own Consumer Fairs End-to-End: Independently plan and execute your own consumer fair projects, from initial concept and budgeting to production, onsite execution and evaluation. Manage timelines, stakeholders and deliverables, taking on increasingly complex events with support from our Senior Brand Activation Manager.
Create Outstanding Brand Experiences: Develop exciting booth concepts, sampling mechanics and creative activation ideas that make HOLY stand out and create memorable moments for visitors. Turn ideas into realistic execution plans that drive product trial, customer engagement and commercial impact.
Manage Partners, Suppliers & Onsite Teams: Work directly with event organizers, agencies, production partners and external service providers. Coordinate logistics, staffing, promoter briefings and onsite operations, ensuring every activation runs smoothly and meets HOLY's high quality standards.
Connect Teams & Drive Performance: Collaborate closely with Partnerships, Community, Content, Brand and Operations to turn consumer fairs into integrated brand experiences. Manage project budgets, track KPIs such as Trials, Reach, New Customers and Revenue , and use data and visitor feedback to continuously improve future activations.
Shape the Future of Consumer Fairs: Proactively bring new ideas, identify opportunities and contribute to the development of our Consumer Fairs strategy. Help build scalable activation concepts, playbooks and processes that enable us to deliver even better events and expand successful formats into new markets.
About You
Experienced Event & Project Manager: You bring hands-on experience in event marketing, consumer fairs, experiential marketing or comparable B2C…