Performance Creative Specialist
Location: Charlotte, NC
About the Role
Home Solutions is seeking a Performance Creative Specialist to help build and scale our video creative strategy for our Paid Social team. We’re looking for a hands-on creator who loves developing compelling content and is equally energized by leveraging data to understand what makes it perform. Every ad is an opportunity to test, learn, and improve, and we’re looking for someone who thrives at the intersection of creativity, experimentation, and measurable results.
You’ll own the creative process from ideation to execution, collaborating closely with our media and analytics teams to turn insights into high-performing ads That includes developing original concepts and compelling hooks, producing and editing your own scroll-stopping video ads, getting out in the field with partners to capture authentic footage, and getting in front of the camera as needed.
Our team is also driving innovation in AI to rethink how creative gets developed, tested, and scaled, and we want someone who is excited to embrace and experiment with new tools and resources to build smarter ways of working. We’re a quickly growing business, and as a creative owner on a small team, your work here will have an outsized impact. Our video creative playbook is still being written, which means open white space for you to define it, shape how we create, and grow your role as far as your results take you. For someone who brings creativity, curiosity, and a bias for action, there's significant opportunity to make an impact and grow alongside the business.
What You’ll Do
Own creative strategy and ideation: Develop original concepts, compelling hooks, and high-performing paid social creative grounded in a deep understanding of our customers, partners, competitive landscape, and emerging trends through market research, competitive landscape, and keeping a strong pulse on channel trends.
Create video content end-to-end: Script, shoot, and edit high volumes of scroll-stopping, platform-native video ads, ranging from selfie-style and UGC-inspired content to more polished productions. Step in front of the camera when the concept calls for it.
Capture authentic content in the field: Organize and lead ride alongs with our partners to capture real-world footage, customer experiences, and compelling stories that bring our ads to life.
Test, learn, and optimize: Collaborate closely with media and analytics teams to evaluate ad performance, identify winning concepts, and continuously iterate on creative to improve customer acquisition results.
Drive creative experimentation: Lead brainstorming sessions, bring fresh perspectives and ideas to the table, and translate insights from the market and performance data into a consistent pipeline of new creative tests.
Leverage AI to work smarter and scale: Experiment with AI tools, LLMs, and automation to accelerate ideation, streamline production, increase creative output, and build more efficient, scalable workflows.
About You
4+ years of experience in creative production, content marketing, or performance creative roles.
A portfolio of platform-native, scroll-stopping video for platforms like Meta, TikTok, or YouTube Shorts (preferably including UGC-style ad content).
Strong intuition on original concepts, storytelling, copywriting, and the hook that earns the first second of attention.
Commercial mindset and understanding of funnel metrics like CPL and ROAS, and a willingness to let data overrule personal taste.
Hands-on proficiency with short-form video editing tools
AI-first mindset for brainstorming, iteration, audio, and video production. You actively leverage and test tools like Google Flow, Claude, ChatGPT, etc.
Comfortable being on camera and producing selfie-style or voiceover-driven footage.
Experience working with creators or UGC talent
Scrappy and hungry, ready to dive into any problem and roll up your sleeves to get things done
Collaborative and open to…