WHO WE ARE
HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product.
OUR VALUES, OUR PASSION
At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.
Customer-Focused. Passionate Advocates
Courage to Act. Do the Right Thing
One Team. One Vision
Think Long-Term. Ever-Evolving
Be Exceptional. Inspire Greatness
POSITION SUMMARY
The Marketing Associate role will work closely with the B2B Marketing team and contribute to the development of Marketing programs, campaigns and initiatives, and execute the deliverables that will achieve them.
MAJOR ELEMENTS OF THE ROLE
Marketing Strategy & Program Management
Works with the Marketing Manager to conceptualize, develop, and implement marketing campaigns through existing channels and by identifying new ones
Work closely with the internal team members and external partners for day-by-day activities (content creation, campaign setup and optimization, a/b test, monitoring).
Assesses and analyzes campaigns and coordinates efforts across online and offline channels to optimize investments
Writes, proofreads and edits content for various marketing activities including our website, email campaigns, and social media presence
Collaborates and partners with Marketing and Sales team members to ensure the partner experience is optimized in campaign execution and fulfillment
Helps manage existing partnerships and assists in the development of new strategies to support growth, including the execution of events, webinars, and other educational programs that help build awareness
Development of workback schedules, leadership updates, and maintenance of content calendar
Reporting, Analysis & Budget Support
Ensures frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs
Tracks key business metrics and contributes to reporting on marketing initiatives and results
Works with the Manager to update budget notes and forecasting
Assists with the processing of invoices and vendor follow-up as required
SKILLS AND EXPERIENCE REQUIRED
Qualifications
2-4 years of previous related experience in marketing, in the financial services sector (preferred)
University Degree or College Diploma in marketing or related field
Experience in content development, copywriting, basic design and project management
Experience with Salesforce.com an asset
Experience with basic data analytics and reporting through Google Analytics
Proficient with Word, PowerPoint, Excel, Foxit, Canva
Attributes:
Critical thinking skills and results-driven performer
Meticulous attention to detail and organizational skills
Demonstrated oral and written communication and presentation skills
Resourceful, self-driven character including innate curiosity, desire to learn, achievement orientation, and strong desire to continuously improve the status quo
Ability to collaborate with multiple stakeholders internally and externally, up to senior management level
Excellent time management skills, and effectively manages and prioritizes workload under tight deadlines
Passionate about serving and empowering the 55 and better population and focused on ensuring a customer-centric approach
WORKING CONDITIONS UNIQUE TO JOB
Hybrid working environment, with three days per week required in the office
WHY WORK AT HOMEEQUITY BANK?
Great Environment
HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to…