HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.
JOB DESCRIPTION:
About Us:
HBX Group is the world’s leading technological partner, connecting and empowering the world of travel. We bring together global and local brands in accommodation, transport, activities and payments, serving 300,000 hotels and 60,000 hard‑to‑reach, high‑value clients across 140 source markets. Tech-driven with a customer-first mindset, our commercial teams and talented HBX people are the heart of what makes us unique. At HBX, we believe that tech + data + people set us apart, supported by our “global approach, local touch” philosophy.
Job Summary
Reporting to the Senior Brand Manager, the Brand Manager will support the development and execution of HBX Group’s B2B travel tech brand strategy, strengthening the positioning of our brands across global travel distribution, connectivity, and technology solutions. This role will drive brand consistency, storytelling, and customer-centric initiatives that enhance brand awareness, engagement, and reputation among travel industry partners, clients, and stakeholders worldwide.
Key Responsibilities
Support the development and execution of brand strategy and positioning across HBX Group’s travel technology and B2B brands.
Manage and evolve the company’s brand architecture, ensuring alignment across products, platforms, and services.
Define and maintain brand identity, visual guidelines, and tone of voice in collaboration with Creative and Content teams.
Act as brand guardian, ensuring consistency across all customer, partner, employee, and digital touchpoints.
Create compelling brand narratives and thought leadership content that strengthen market positioning and brand equity.
Support brand integration and communication activities related to acquisitions, rebranding projects, and business transformations.
Manage corporate websites and digital brand assets through CMS platforms.
Oversee brand tools, sales enablement platforms, and internal brand resources.
Collaborate with internal stakeholders, agencies, and partners to deliver impactful campaigns, events, and branded experiences.
Track brand performance, customer insights, and market trends to inform strategy and continuous improvement.
Required Skills & Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of experience in brand management, brand marketing, or brand strategy, preferably within B2B, technology, SaaS, travel, or digital marketplace environments.
Strong understanding of brand positioning, architecture, and brand governance.
Experience building brands in B2B environments and translating complex products or technology solutions into compelling value propositions.
Experience managing websites and digital content through CMS platforms.
Strong storytelling, copywriting, and communication skills.
Ability to work effectively across cross-functional, international teams and manage multiple stakeholders.
Strategic mindset with strong analytical and problem-solving capabilities.
Excellent project management skills…