Gaming Marketing Manager (m-f-d)
Description -
We are looking for an experienced Gaming Marketing Manager (m-f-d) to lead and shape our Gaming Marketing business across DACH. This is an opportunity to take end-to-end ownership in a fast-paced, multi-channel environment and turn strategy into impactful execution.
We’re looking for someone who understands gaming as a culture, not just a category, and knows how to translate that understanding into relevant, engaging and commercially successful marketing.
This is a hands-on role with real ownership, from defining the strategy to bringing it to life and driving measurable results.
Key Responsibilities
1. Strategy & Business Ownership
Define and execute the local Gaming Marketing strategy aligned with business objectives and priorities
Own end-to-end marketing planning across annual and quarterly cycles in a dynamic market environment
Translate business goals into actionable marketing plans that support revenue, market-share and premium-mix ambitions
Act as the central Gaming Marketing lead for the DACH market
2. Audience Insights & Market Intelligence
Use market data, consumer insights, social intelligence and competitive analysis to inform strategy and investment decisions
Turn insights into clear audience priorities, briefs and actions that improve relevance, performance and efficiency
Monitor gaming culture, communities, platforms and emerging behaviors to identify local opportunities
3. Brand, Campaigns and Demand Creation
Build and strengthen long-term brand positioning within the gaming category through culturally relevant marketing
Lead integrated, multi-channel campaigns across brand, performance, retail, e-commerce and digital touchpoints
Guide creative development and storytelling to ensure a consistent, compelling and high-quality brand experience
Apply a test-and-learn approach and optimize activity based on measurable results
4. Product Launch and Lifecycle Marketing
Own the local go-to-market plan for gaming product launches, including execution and performance tracking
Coordinate launch plans across Category, Sales, Retail, e-commerce, media, creators, social and agency partners
Manage the marketing lifecycle from launch through sell-through, maintaining visibility and demand beyond launch moments
5. Gaming Events and Experiences
Lead gaming events ranging from retail and community activations to complex, large-scale gaming and esports programs.
Own end-to-end delivery, including objectives, concept, budget, agency direction, partner coordination, logistics, content, stakeholder alignment, on-site execution and post-event reporting
Develop and manage relationships with gaming venues, event organizers and community partners, including Xperion and comparable partners
Plan and deliver HP and HyperX participation at relevant DACH gaming events, conventions, tournaments and community activations
6. Sponsorships and Gaming Partnerships
Evaluate and recommend gaming, esports and community sponsorship opportunities against audience, brand and business objectives
Lead sponsorship planning, activation and performance tracking with esports teams, leagues, tournaments, publishers and gaming organizations
Coordinate negotiations, rights, deliverables, asset usage, approvals and stakeholder alignment
Manage relationships with partners such as Prime League and comparable leagues or organizations
7. Creator, Social and Content Marketing
Develop and own the DACH gaming social-channel strategy, channel role and content approach
Lead agency partners in editorial planning, content production, publishing, community engagement and channel growth
Turn product launches, events, partnerships and gaming priorities into platform-relevant, social-first content
Plan and manage creator and influencer programs, from selection and briefing through content delivery, amplification and measurement
Monitor and optimize reach, engagement, audience growth, traffic, conversion and business…