Worldwide Integrated Marketing Manager (ACS)
Description -
The Worldwide Integrated Marketing Manager is responsible for driving the execution of marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role leads the development of insights-led new product introduction campaigns and ensures alignment with business objectives. Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships while providing guidance to lower-level employees.
Integrated Marketing Plan Development & Execution
Build and execute global marketing plans that align to strategic business priorities and launches
Define objectives, audience strategy, messaging, and channel mix across paid, owned, and earned media
Drive coordination across content, digital, social, events, and partner teams to deliver cohesive campaigns
Manage timelines, execution plans, and measurement frameworks to ensure on-time and high-impact delivery
Content & Messaging Strategy
Translate complex product and solution value propositions into compelling marketing narratives
Ensure messaging consistency across all touchpoints, including internal and external channels
Social & Partner Activation
Amplify across various Z social platforms
Identify and integrate third-party platforms, influencers, or co-marketing opportunities to extend campaign reach
Collaborate with key software and channel partners on joint messaging and activation plans when relevant
Cross-Functional Collaboration
Serve as the marketing lead across strategic initiatives, collaborating with product marketing, market marketing teams, category, comms etc.
Track performance and optimize initiatives for pipeline impact
Oversee agency and vendor teams to support execution and creative development
Education & Experience
6+ years of experience in B2B marketing, with a focus on integrated marketing plan development and execution
Proven ability to manage multi-channel initiatives tied to business priorities and measurable outcomes
Strong project management and collaboration skills across global, cross-functional teams
Excellent communicator and storyteller with experience translating technical value into customer-centric messaging
Background in technology, SaaS, or solutions marketing preferred
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Compensation and Benefits
The pay range for this role is $106,050.00 - 140,000.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a…