How you move is why we’re here. ®
Now more than ever.
Get back to what you need and love to do.
The possibilities are endless...
Now more than ever, our guiding principles are helping us in our search for exceptional talent - candidates who align with our unique workplace culture and who want to maximize the abundant opportunities for growth and success.
If this describes you then let’s talk!
HSS is consistently among the top-ranked hospitals for orthopedics and rheumatology by U.S. News & World Report. As a recipient of the Magnet Award for Nursing Excellence, HSS was the first hospital in New York City to receive the distinguished designation. Whether you are early in your career or an expert in your field, you will find HSS an innovative, supportive and inclusive environment.
Working with colleagues who love what they do and are deeply committed to our Mission, you too can be part of our transformation across the enterprise.
Emp Status
Regular Full time
Work Shift
Day (United States of America)
Compensation Range
The base pay scale for this position is $115,000.00 - $175,000.00. In addition, this position will be eligible for additional benefits consistent with the role. The salary of the finalist selected for this role will be determined based on various factors, including but not limited to: scope of role, level of experience, education, accomplishments, internal equity, budget, and subject to Fair Market Value evaluation. The hiring range listed is a good faith determination of potential compensation at the time of this job advertisement and may be modified in the future.
What you will be doing
Key Responsibilities
Enterprise Social Strategy Leadership
Establish and maintain a long-term social roadmap aligned with enterprise marketing objectives.
Ensure social media reinforces HSS’s broader brand platform
Own and continuously evolve the enterprise social media strategy across all HSS channels, with platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube, emerging platforms, and future channels.
Translate organizational priorities into social content strategies that support brand awareness, engagement, reputation, patient acquisition, and business growth.
Monitor platform innovation, cultural shifts, emerging technologies and competitive activity to identify growth opportunities
Content Architecture & Editorial Leadership
Develop content pillars, editorial frameworks, and recurring content franchises that drive recognition and consistency across channels.
Create sustainable programming that supports audience education, expert interpretation, patient relevance, and brand storytelling.
Elevate content quality through strategic direction, coaching, feedback, and best-practice implementation.
Discovery, Reach & Platform Growth
Lead strategies that improve audience discovery and increase exposure among individuals not yet actively seeking care.
Ensure social content is optimized for platform algorithms, recommendations, search behavior, and organic discovery.
Expand reach and audience growth through a deliberate balance of content strategy, community engagement, partnerships, and paid support.
Build channel-specific growth plans and performance targets.
Continuously evaluate emerging platforms and opportunities to expand HSS visibility and relevance.
Audience Insight & Social Intelligence
Position social media as a source of organizational intelligence, not solely a publishing channel.
Lead enterprise social listening, audience monitoring, and trend identification efforts.
Identify recurring audience questions, concerns, misconceptions, and unmet information needs.
Translate audience behavior into actionable insights for Brand, Content, PR, Digital, Analytics, Service Line, and Executive stakeholders.
Physician, Executive & Partnership Activation
Develop social strategies that elevate physician expertise and strengthen HSS thought leadership.
Partner with executives and organizational leaders to develop…