Company Overview
Docusign brings agreements to life. More than 1.8 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using the Docusign AI-native IAM platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
The Campaign Operations Manager is responsible for defining, documenting, and optimizing key workflows needed to launch integrated campaigns at scale. This role requires a blend of expertise across customer data platforms (CDP), marketing automation platforms and campaign analysis. This individual will work with Global Demand Programs teams, Field Marketers, Web Marketing, and other cross-functional stakeholders to drive demand generation and improve campaign productivity. The ideal candidate is an expert in problem solving but also has a business-oriented vision and is able to understand how operational roles solve everyday business needs.
This position is an individual contributor role reporting to the Sr Manager, Marketing Operations.
Responsibility
Partner with marketers and translate business strategy into scalable and dynamic campaign builds. Develop automated orchestration workflows that trigger personalized messaging across the digital ecosystem
Create and maintain templates that improve campaign efficiency and accuracy, including emails, landing pages, forms, segments, and reports. Drive technical enhancements recommendations with MarTech to improve the efficiency and accuracy of our campaign builds
Document, challenge, and refine MAP and IPC processes, programs and procedures
Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP, IPC and related applications. Ability to troubleshoot data and campaign related issues with a focus on efficiency and reliability
Enforce a best in class marketing database through the normalization and upload of contact data into the MAP and CDP
Educate business partners on how to achieve marketing objectives leveraging MarTech stack while upholding internal standards, industry best practices, and Docusign’s commitment to global trust
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
BA/BS degree or equivalent work experience
Experience with HTML, CSS, responsive email and web design
Experience with marketing techniques and campaign lifecycle
5+ years of relevant marketing experience
Preferred
2+ years of campaign execution experience using Iterable (or similar marketing automation platform)
Experience with CRM systems and other sales tools
Experience with Event technology such as Swoogo, Brightcove, and Zoom
Experience with building audiences through a Customer Data Platform (CDP)
Experience with dashboard reporting through technology such as Qlik, Tableau, Mixpanel
Strong verbal and written communication skills with the ability to translate business requirements into technical specifications
Demonstrated project management expertise, including the ability to accurately specify project timeframes, dependencies and risk factors working with partners in multiple…