Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: As Senior Manager, Paid Media and Growth, you will drive the brand’s paid media execution excellence as well as build our media capabilities and operations internally. You will own the omni-media strategy and planning across launch campaigns and core products, using consumer journey insights and data to connect media investment with brand metrics & business outcomes across markets (both retail and DTC). You will drive our end-to-end media management, manage the paid media budget and key platform partnerships, and develop a high-performing team of media experts.
Essential Duties and Responsibilities :
Consumer Journey Mapping
Map consumer journeys for the brand (launch campaigns, repushes and always-on), identifying the moments, platforms and signals (search, social engagement, site behavior, retailer activity) that drive awareness, consideration and purchase
Use first-party, platform, retailer and social listening data (where possible and compliant) to define audience segments and journey-based activation strategies by campaign and by market (e.g. acquisition, conquest, retention, reactivation etc.)
Omni-Media Planning
Define and refine the role of each channel across top/mid/bottom of funnel, balancing brand building and performance
Lead and develop annual, campaign, seasonal & always-on media strategies and plans, including audience targeting, channel and platform mix, budget allocation and phasing
Brief the Paid Media Content Strategist on creative needs by platform and funnel stage so assets are fit-for-purpose and built for paid media performance
Coordinate with the Global Affiliates Manager to ensure the affiliate program (incl social commerce) is activated in sync with media activations where it makes sense
Share performance insights with local market teams, eCommerce and broader Marketing teams (content production team/agency, design, brand marketing…) to align messaging and channel roles across the funnel
End-to-End Media Management
Drive our end-to-end media management – from strategy and planning, to execution (buying & optimization) and reporting across paid social, influencer amplification, digital/programmatic, retail media and performance marketing
Define RACI, ways of working and operating standards: campaign briefing, plan approval setup, QA and trafficking processes; pacing and optimization cadences; campaign naming/reporting templates (in partnership with the Data Analytics Manager); and service model (SLA) with internal stakeholders
Evaluate and recommend the tech stack (DSPs, ad servers, verification, dashboards, workflow tools) in partnership with the Technology team
Minimize spend wastage by ensuring brand safety, ad verification, and privacy/platform policy compliance across all buys
Protect business continuity and knowledge transfer through ownership of account structures & media activation data as well as contingency planning
Track and report paid media performance metrics (cost savings, efficiency, speed, data ownership, performance improvement)
Platform Partnerships Management
Manage platform partnerships and relationships with media owners and ad tech vendors
Negotiate joint business plans (JBPs) incl preferential rates, value-adds and preferred partner programs benefiting local markets/DTC teams
Stay ahead of platform, privacy and…