About HungryPanda
Headquartered in London, UK, HungryPanda is the world’s leading overseas local-life services platform. Since our establishment in 2017, HungryPanda has expanded across four continents, operating in 60+ major cities throughout the US, UK, Australia, New Zealand, Canada, France, and Italy, serving millions of registered users. We are dedicated to connecting food enthusiasts with authentic Asian flavors through cutting-edge on-demand delivery solutions and digital restaurant supply chain infrastructure, empowering global culinary businesses.
Role Mission
As a Local Marketing Manager (New York) , you will take full ownership of local brand awareness, offline user acquisition, and merchant/community co-marketing across the Greater New York Area. This role calls for an entrepreneurial marketer with sharp local market instincts, end-to-end execution capabilities, and a data-informed growth mindset. You will establish deep connections with local Asian communities, university student bodies, and merchant networks to accelerate user acquisition and elevate HungryPanda’s presence across key NYC neighborhoods.
Key Responsibilities
1. Local Market Insights & Strategy
Conduct comprehensive market research and competitive benchmarking across NYC’s food delivery and local lifestyle sectors to identify consumer trends and drive localized strategy.
Develop and execute tailored offline marketing roadmaps for key NYC hubs (Flushing, Chinatown, Sunset Park) and university campuses to capture dense target demographics.
2. Field Marketing & Experiential Campaigns
Plan, coordinate, and execute high-impact field marketing campaigns (e.g., food festivals, campus orientation activations, cultural sponsorships, and pop-ups) to fuel user growth.
Oversee the end-to-end operational execution of field events—including budget allocation, permitting, vendor management, on-site logistics, and post-campaign ROI assessments.
3. Strategic Partnerships & Community Co-Marketing
Initiate and negotiate impactful co-marketing partnerships with local lifestyle businesses, Asian grocers, student organizations, and community hubs to drive mutual acquisition.
Collaborate closely with the BD team to design joint marketing programs for key merchant partners, strengthening merchant stickiness and expanding organic footfall.
4. Local Media, PR & Influencer Relations
Build and maintain relationships with local Chinese-language media and influential food/lifestyle creators across RED (小红书), Instagram, and WeChat to drive local buzz.
Uphold brand guidelines and narrative consistency across all regional marketing touchpoints, reinforcing HungryPanda’s reputation as the go-to Asian food platform.
5. Data Analysis & ROI Optimization
Continuously measure, analyze, and optimize campaign metrics (CAC, conversion, retention, and ROI), using data-driven insights to refine marketing efficiency.
Qualifications & Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field; 2–4+ years of progressive experience in local/field marketing, with at least 1+ year leading projects or managing teams.
Prior marketing experience in on-demand delivery, online food platforms, quick-commerce, or local lifestyle tech is strongly preferred.
Deep understanding of the Greater New York Area’s Chinese and Asian communities, university dynamics, and dining habits; established local network is an asset.
Strong project management and problem-solving skills; resilient, highly organized, and thriving in a fast-paced, dynamic environment.
Strong analytical acumen with proficiency in Excel/Google Sheets; able to extract actionable insights from campaign performance metrics.
Bilingual fluency in English and Mandarin (professional working proficiency in both written and spoken communications is required).
Must have valid, unrestricted work authorization in the United States.
What We Offer
Direct ownership of local growth initiatives in our flagship US market, offering…