About HungryPanda 关于熊猫外卖
Founded in 2017 and headquartered in London, HungryPanda connects overseas communities with authentic Chinese and Asian food through its delivery platform. We work with merchants and delivery partners to make familiar flavors more accessible and support local businesses.
熊猫外卖成立于2017年,总部位于伦敦,致力于通过外卖平台连接海外社区与地道的中餐及亚洲美食。我们与商家和配送伙伴合作,让熟悉的味道触手可及,并支持本地商家的发展。
Our Value 我们的价值理念
Satisfy Your Chinese Taste. We bring people closer to the food they love and the communities they call home.
满足你的中国胃。以美食连接用户与社区,传递熟悉的味道与归属感。
Our Mission 我们的使命
Connect merchants and consumers through technology and delivery services, creating opportunities across the overseas Chinese food ecosystem.
通过科技与配送服务连接商家和消费者,为海外中餐生态创造更多发展机会。
Our People 我们的团队
We are food lovers who value initiative, collaboration and practical results. We welcome people who take ownership, communicate openly and turn ideas into action.
我们热爱美食,重视主动担当、团队协作和实际成果,欢迎愿意开放沟通、承担责任并推动想法落地的伙伴。
About the Role 岗位介绍
We are looking for an experienced, hands-on Public Relations Manager to strengthen U.S. government and stakeholder relationships and protect HungryPanda’s reputation across media, social platforms and online communities. You will independently lead sensitive issue responses, advise leadership and personally execute communications across English- and Chinese-language channels. This role combines government relations, crisis communications, media relations and proactive reputation building, with clear ownership from early risk assessment through resolution.
我们正在寻找一位经验成熟、执行力强的公关经理,负责维护美国政府及重要利益相关方关系,并在新闻媒体、社交平台及网络社区中维护熊猫外卖的企业声誉。你将独立主导敏感事件应对,为管理层提供判断建议,并亲自执行中英文对外沟通。岗位涵盖政府关系、危机公关、媒体关系和主动声誉建设,要求从风险发现到事件闭环全程负责。
Main Duties and Responsibilities 主要工作职责
Government relations and public affairs: Build and maintain credible relationships with relevant U.S. government offices, regulators, industry associations, chambers of commerce and community organizations. Track policy and public affairs issues affecting delivery platforms and prepare briefings, meetings and responses with leadership and Legal.
政府关系与公共事务:建立并维护与美国相关政府部门、监管机构、行业协会、商会及社区组织的可信关系;跟踪影响外卖平台的政策与公共事务议题,与管理层及法务协同准备沟通材料、组织会面并回应问询。
Crisis communications and issues management: Independently lead responses to negative coverage, allegations, viral complaints, service or safety incidents and other reputational risks. Verify facts, assess severity, recommend response timing and channels, prepare action plans and personally drive execution, escalation and follow-up.
危机公关与敏感议题管理:独立主导负面报道、争议指控、投诉扩散、服务或安全事件及其他声誉风险的应对;核实事实、判断风险等级、确定回应时机与渠道、制定行动方案,并亲自推动执行、升级汇报和后续跟进。
Cross-platform social listening and online reputation: Own monitoring and response coordination across major English- and Chinese-language channels, including Instagram, TikTok, Facebook, X, YouTube, LinkedIn, Reddit, Xiaohongshu / RED, WeChat, Weibo and Douyin, as relevant to U.S. audiences. Include community forums, Google and Yelp reviews, app store ratings and digital news. Map cross-platform spread, identify influential voices and prioritize risks by credibility, reach and business impact.
全平台舆情监测与网络声誉:负责主要中英文渠道的监测与回应协调,包括Instagram、TikTok、Facebook、X、YouTube、LinkedIn、Reddit、小红书、微信、微博及抖音,并根据美国市场受众确定优先级;同时覆盖社区论坛、Google与Yelp评论、应用商店评价和网络新闻。分析跨平台传播路径、识别关键影响者,并依据内容可信度、传播范围及业务影响判断风险。
Hands-on response and bilingual writing: Personally draft statements, press materials, media Q&As, executive talking points, social responses and stakeholder updates in English and Chinese. Adapt messaging to each platform while maintaining factual consistency; address legitimate concerns, correct misinformation with evidence and coordinate reports of policy-violating content. Align public comments, direct outreach and official communications with Customer Service and Legal.
亲自执行与双语写作:独立撰写中英文声明、新闻材料、媒体问答、管理层发言要点、社媒回应及外部沟通更新。根据不同平台调整表达,确保事实与核心口径一致;回应合理诉求,以证据澄清不实信息,并协调对违规内容的申诉。与客服及法务统一公开评论、直接沟通和官方回应。
Media relations and proactive reputation building: Develop relationships with U.S. mainstream,…