Location: Remote. Based in North America or Europe (inc. UK) | Timezones: UTC-05, UTC+0, UTC+1, UTC+2
Salary: $84,000-97,000, depending on experience
Hunter is looking for a Campaign Marketing Manager to join our fully remote team. This role is about using email, social, channel, and paid to help users reach their a-ha moment in the product, increase usage, and generate revenue.
You’ll be the go-to person for all things lifecycle, owning the strategy and execution of this critical area.
You’ll report to the Head of Marketing, and work alongside a cross-departmental team: Ana (Account Manager), Antonio, Chris (Design), Gio (Head of Customer Success), Istvan (Design), Jeanro, Matt (CEO), Rui (Product Manager), and Ziemek.
Requirements
At Hunter, Marketing is a core part of how we generate brand affinity and revenue.
Hunter sits in a highly-competitive category with increasing noise, but thanks to its lineage as a first mover in 2015, it is an established, trusted brand.
In this role, you'll cut through that noise, joining a team of enthusiastic, highly-skilled marketers who take pride in their role as a caretaker of the brand. The touch points that we have with our users, as a trusted voice in a sea-of-sameness, are critical to growing the loyalty that millions of users have with Hunter.
Your goal is to get more eyeballs on Hunter so that users continue to engage with the Hunter brand and adopt our technology across the web platform, API, and inside their AI. You'll achieve this through creative brand campaigns like Messaging Madness, our weekly newsletter - Field Notes, our research, cold email, and promotional campaigns, ensuring that our brand remains the trusted voice in this category.
How marketing works at Hunter
Hunter's marketing has grown from SEO foundations. Over the last two years, more activity in research, content, email marketing, paid media, and affiliates have contributed to incredible growth.
Your task is to engage 7+ million users to promote our content, convert free users to paid plans, and increase the lifetime value of our users.
In this role, you need deep knowledge of this category, user empathy, and the stakeholder & project management skills to work with the Head of Marketing, Head of Customer Success, Product Manager, and our marketing team to deliver growth measured in free>paid conversion rate, lifetime value, and retention.
You'll walk into an established onboarding and nurture engine, dozens of campaigns, and co-marketing opportunities, and immediately hit the ground running, with your first campaigns to launch within 30 days of your joining.
Ownership areas include:
Email marketing (retention, win-back, newsletters, and promotional)
Cold email marketing
Co-marketing with partners
Affiliate marketing campaigns
Social media
Written and video content creation (inc. blogs and webinars)
Reporting and insights
What you’ll do:
Own campaigns: You'll work cross-department to run brand and promotional campaigns to all Hunter users, including Messaging Madness, State of Email Outreach, Email vs. Email Outreach, and other marketing activities designed to raise brand awareness
Increase free to paid conversions: Your core measurement is the ability to convert free users to a paid plan.
Reactivate lapsed users: You'll reignite users who have never paid for a plan to educate them about our platform, different Hunter surfaces, and get them engaged with campaigns that influence revenue lift.
Promote content, research, and playbooks: You'll produce, experiment, and distribute highly-valuable content to help our users be more effective in their outreach, promoting webinars, guides, playbooks, the Outfoxed podcast, and research.
Sales enablement: You'll identify users who might need help getting started, maximizing their plan, or with multiple users from their account and proactively engage them to support sales pipeline generation.
Channel marketing: You'll manage communications with our affiliate program and support…