ABOUT US
HyperionDev is one of the largest providers of accelerated online education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, University of Chicago, UCT and Stellenbosch University to deliver structured technical and digital courses and bootcamps that accelerate people into fulfilling careers. We have been recognised as one of the top education technology scaleups in the world and have gained the financial backing of Meta (previously Facebook), which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.
We are dedicated to closing the global digital skills gap by integrating online education with human mentorship and expert code review, powered by a workforce in Southern Africa, to lower the cost of accessible technology education. This model has been successful, allowing us to reach millions of learners a year from over 60 countries.
Our ecosystem also includes HyperDev, a developer-focused spin-out building AI tools that help people turn ideas into working software while retaining control over their code. HyperDev extends our mission beyond education, supporting how developers build, learn and grow throughout their careers.
We're backed by nearly 2000 investors and have raised the largest crowdfunding round for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business, join us as we play our part in making the world a more stable, safer, and fair place.
ABOUT THE ROLE
We’re looking for a Brand Manager with strong customer research, positioning and marketing project management skills to support HyperionDev and our university partner brands.
You’ll translate brand strategy and audience insights into clear messaging, actionable briefs and coordinated marketing activity. Working closely with growth, creative, admissions and university partners, you’ll manage priorities, documentation and approvals to ensure campaigns and course launches are delivered consistently, accurately and on time.
This role emphasises research, planning, stakeholder management and quality assurance, working alongside the specialists responsible for copy, design and channel execution.
RESPONSIBILITIES
Customer & Market Research: Develop audience personas and gather customer insights, admissions feedback and competitor intelligence to inform marketing priorities and messaging.
Course Positioning & Messaging: Define clear course propositions, USPs and differentiators that communicate value to prospective students and guide marketing execution.
Go-to-Market Planning: Develop and coordinate marketing plans for course launches and updates, aligning audiences, messaging, deliverables and timelines across teams.
Marketing Project Management: Manage briefs, schedules, dependencies and approvals to ensure marketing projects are delivered accurately and on time.
Stakeholder & Partner Management: Coordinate internal teams and university marketing partners to align requirements, resolve blockers and secure timely decisions and approvals.
Marketing Documentation & Enablement: Maintain course messaging, audience insights and product information that help marketing and admissions teams communicate consistently and accurately.
Marketing Quality Assurance: Review customer-facing materials for factual accuracy, agreed positioning and compliance with brand and partner guidelines.
Marketing Effectiveness: Use customer feedback and campaign performance insights to refine positioning, messaging and go-to-market activity.
Requirements
Minimum
At least 3 years’ experience in brand marketing, product marketing or a comparable marketing role involving customer research, positioning and campaign delivery.
At least 1 year’s project management experience coordinating marketing campaigns, launches or related projects across multiple stakeholders.
Experience conducting customer and competitor…