Go-To-Market Specialist
Location: US Remote
Ready to make a difference?
We are seeking a Go-To-Market Specialist to help accelerate the successful launch, adoption, and growth of new and existing offerings for utility clients. This role will support the full go-to-market process from planning and stakeholder alignment to launch execution, market activation, and post-launch optimization.
The ideal candidate is a strategic, action-oriented professional who can connect business objectives to practical execution. This person will collaborate across teams to define value propositions, coordinate launch activities, identify target clients and early adopters, and ensure offerings are positioned effectively in the market.
This position requires strong communication, organization, collaboration, and business development skills, along with the ability to drive momentum, manage multiple deliverables, and help teams move from strategy to measurable market impact.
Why you will love working here:
Quality of life: Flexible workplace arrangements, work-life balance
Investment of the community: Donation matching, volunteer opportunities
Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
And many, many more (Ask your recruiter for more details!)
What you will do:
Support the development and execution of go-to-market strategies for new and existing offerings.
Manage project plans for assigned initiatives, coordinating with cross-functional stakeholders to track milestones, flag risks, and prepare status updates for leadership.
Define and communicate offering value propositions, target audiences, competitive positioning, and market opportunities.
Work with business development, program delivery, and client-facing teams to identify, qualify, and activate client opportunities. Help assess client pain points, contract opportunities, local market readiness, and execution requirements to determine offering fit.
Drive solution launch activation, internal and external awareness, early adopter engagement, and client enablement activities, including organizing and leading training sessions, managing communications across internal channels, and supporting the development of collateral, pitch decks, sales materials, and other go-to-market assets.
Track campaign performance, support post-launch reviews, document lessons learned, and recommend improvements to messaging and targeting.
What we need you to have (minimum qualifications):
Bachelor’s degree
3+ years of professional experience in go-to-market strategy, business development, product or offering launches, client engagement, marketing, program management, or a related field.
What we would like you to have (preferred qualifications):
Experience supporting business development, sales enablement, offering launches, utility program implementation, or market activation efforts.
Strong interpersonal skills with the ability to build relationships, influence stakeholders, and collaborate across teams.
Excellent written and verbal communication skills, including the ability to translate strategy into clear, actionable messaging.
Strategic mindset with the ability to identify opportunities, assess market fit, and connect client needs to relevant solutions.
Self-motivated and comfortable working independently while keeping teams aligned and informed.
Detail-oriented, proactive, and focused on driving outcomes.
Working at ICF
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