Title: Senior Multimedia Specialist
Position: Full Time, Hybrid (one day onsite p/week)
Salary: 75,000 - 85,000
Department: Marketing
Reports To: Senior Vice President of Marketing
Location: Lebanon, Indiana
Position Summary
The Sr. Multi media Designer is a creative force who drives, maintains, and elevates brand presence across every channel through effective and impactful visual communication. This role demands a versatile, production-ready designer who is equally at home developing a multi-page print catalog, directing a product video shoot, and crafting social media content all while embracing AI-powered tools to amplify speed, quality, and output. The ideal candidate is a self-motivated storyteller with deep technical fluency across print, digital, video, and motion formats, and a genuine passion for brand consistency and innovation.
Who You Are
You are a builder and a brand steward someone who takes ownership from concept to final production. You think in systems, not just single assets. You are proactive about learning new tools and techniques, including AI, because you see them as a way to do your best work faster. You communicate clearly, collaborate well, and bring creative thinking to every brief whether it's a 200-page product catalog, a 60-second brand video, or a social media post.
Key Responsibilities
Brand & Visual Communication
Drive and maintain the Aurora Parts brand identity across all print, digital, video, and social touchpoints.
Develop visual communication pieces including flyers, sell sheets, brochures, logos, iconography, email templates, web graphics, landing pages, signage, and more.
Build and maintain brand standards documentation, templates (PowerPoint, Word, InDesign), and style guides.
Create and manage a visual and audio digital asset library for use across the organization.
Print & Catalog Production
Lead layout and production of multi-page paper catalogs and product guides from concept through press- ready files.
Design print advertising, trade show materials, packaging, and direct mail pieces.
Manage print vendor relationships, review proofs, and troubleshoot production issues.
Video & Photography
Conceive, coordinate, shoot, direct, and edit video content including product showcases, testimonials, interviews, company events, social reels, and promotional pieces.
Plan and execute photography sessions for products, events, and portraits; handle setup, staging, lighting, and post-production.
Produce motion graphics, animated social content, and short-form video optimized for digital platforms.
Digital & Social Media Design
Create digital content for email campaigns, social media, website, and online advertising.
Develop and update website graphics, microsite pages, and landing pages in collaboration with web and marketing teams.
Produce social media content including static graphics, carousels, and short video that aligns with brand voice and platform best practices.
Events & Experiential
Contribute to high-impact dealer and industry events: microsites, custom registration flows, digital and printed signage, day-of materials, and on-site execution.
Support trade show planning with booth graphics, display materials, and promotional assets.
AI-Enhanced Workflow
Actively integrate AI design, video, and productivity tools to increase output quality and efficiency without sacrificing brand integrity.
Champion emerging AI capabilities within the Marketing team and help establish best practices for responsible use.
Creative Direction & Team Development
Provide creative direction and day-to-day guidance to a Graphic Designer, reviewing work for brand consistency, quality, and alignment with project objectives.
Support the professional development of the Graphic Designer through constructive feedback, skill-building opportunities, and mentorship.
Required Qualifications
Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or equivalent professional experience.
5+ years of…