For A Better You
At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.
We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now.
Job Summary:
The Sr. Global Performance Creative Strategist leads performance-driven creative strategy across all digital growth channels, including paid social, video, display, and emerging platforms. Serving as the central hub between performance analytics and creative execution, this role translates brand strategy and data insights into high-converting creative directions while maintaining an elevated brand aesthetic. This leader builds scalable testing frameworks, directs internal and external creative partners, and collaborates with regional teams to deploy culturally relevant, high-performing content globally.
Job Expectations:
Global Creative Strategy & Localization: Translate global brand strategy into localized, culturally relevant creative assets. Partner with regional and market teams to implement consistent, high-converting creative strategies across international markets and platforms.
Full-Funnel Testing & Frameworks: Own the global creative testing roadmap. Define hypotheses, success metrics, and A/B testing agendas across static, video, audio, UGC, and influencer placements. Build scalable playbooks for briefing, testing, QA, and measurement.
Creative Briefing & Partner Direction: Lead end-to-end creative briefing and direction for internal design teams, external agencies, and independent creators. Manage UGC and creator workflows from initial concept through legal review to final approval and asset delivery.
Performance Analytics & Data Translation: Analyze creative performance data (CVR, CAC, ROAS, CPA, LTV) to diagnose performance drops, identify messaging hooks, and turn performance insights into continuous iterative creative iterations.
Cross-Functional Merchandising Alignment: Serve as the primary marketing point of contact for assigned product categories, partnering with Merchandising, Sourcing, and Inventory to align creative messaging with product availability and category trends.
Agile Trend Response & Innovation: Capitalize on platform, cultural, and market trends with rapid-response creative concepts. Evaluate and integrate generative AI, creative automation tools, and innovative production models to streamline asset creation.
Asset & Rights Management: Oversee final asset delivery to performance media teams for campaign deployment and maintain tracking for media usage rights across all creative assets.
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills and Abilities:
Required:
Strategic Creative Direction: Expertise in translating brand guidelines and product positioning into high-performing, full-funnel creative assets tailored for Meta, TikTok, YouTube, Snap, and Google.
Performance Data Mastery: Strong analytical skills with a proven track record of turning performance KPIs (CPA, ROAS, CVR) into actionable creative testing hypotheses and…