Description
Job Description
The Digital Performance Coordinator (On-Call) synthesizes SEO/GEO expertise with advanced analytics to transform complex data into actionable growth strategies and maximized ROI. By leveraging AI-driven insights and real-time trend monitoring, this role ensures the brand remains technically optimized and highly visible in an ever-evolving search landscape. This position requires strong written and verbal communication skills, a high degree of professionalism, independent judgment, organizational skills, the ability to multitask, and flexibility as demands and priorities change.
This is an exciting role offering excellent opportunities for career growth and the chance to work in a dynamic and collaborative organization. You must have strong client relationship management and project coordination skills and consider yourself a strategic thinker and love SEO and digital analytics, testing and performance optimization. The successful candidate must be comfortable interfacing with clients and proactively speaking up to drive projects forward in a way that is tactful, thoughtful, and collaborative. This role requires effective facilitation and communication abilities, both oral and written, as well as proven client engagement and resiliency skills.
As an on-call/freelancer, you might work zero to 30 hours per week, depending on our workload.
As a Digital Performance Coordinator (On-Call), you will:
Find the stories within data – finding creative ways to convey complex concepts to teammates and clients with different areas of expertise
Work within a multidisciplinary team that includes Digital Marketers, Content Strategists, User Experience Experts, Developers, and other subject matter experts
Determine performance using data and create data-driven recommendations for enhancements or improvements
Measure the success of SEO/GEO efforts and use data to guide iterative content improvements
Assist in creating strategic, actionable recommendations
Develop automated, easy-to-access dashboards to empower content owners and other stakeholders to make data-driven decisions
Collect website and application metrics
Research user behavior and suggest site and experience optimizations
Set and monitor Key Performance Indicators (KPIs) over the course of a campaign
Conduct competitive analyses, technical/keyword audits while developing SEO/GEO strategies
Stay abreast of AI trends and look for ways to improve efficiency
Suggest content improvements or additions to improve engagement and digital performance
Manage Google algorithm changes and adapting strategy
As a Digital Performance Coordinator (On-Call) , you will have:
Basic Qualifications
Bachelor's degree or equivalent experience
2+ year’s relevant professional experience with SEO/GEO, analytics tools and data analysis
Candidate must reside in the U.S., be authorized to work in the U.S., and perform all work in the U.S.
Professional Skills
Proficiency with analytics platforms like Google Analytics, Adobe Analytics, or SiteImprove
Experience creating custom analytics events leveraging a tag management system (ex. Google Tag Manager)
Planned, implemented, and monitored SEO/GEO improvement efforts
Used dashboard tools to represent data (ex. Data Studio, Tableau)
Solid skills with Microsoft Office tools
Experience with additional optimization and SEO tools other than Google Search Console, (ex. Moz, SEMRush and Screaming Frog)
Familiarity with behavioral optimization tools (ex. CrazyEgg, Clarity)
Created digital communications or marketing strategies
Strong oral and written communication skills
Strong attention to detail and the ability to multi-task
Ability to create and lead presentations to clients and stakeholders
Experience advocating for user needs in a way that also meets client priorities
Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude
Ability to work independently and to proactively propose solutions while managing…