Location: Singapore or Malaysia preferred, but not required
Death is our only foe.
Immortals was founded by Bryan Johnson and Kate Tolo to build a new standard for human health and longevity.
We’re building Autonomous Health: a system that uses measurement, scientific evidence, and personalization to help people understand their bodies and make better decisions about their health. What began with Bryan becoming the most measured person in history is becoming a platform for everyone.
Immortals brings together biomarkers, longevity medicine, nutrition, prescriptions, wearables, and personalized protocols in one place, turning health data into clear, actionable decisions.
We’re a small, ambitious team building what we believe will become the new operating system for human health. We move quickly, think from first principles, care deeply about the quality of our work, and hold ourselves to an unusually high standard.
Our mission is simple: help billions of people live healthier lives for longer, and ultimately, Don’t Die.
This is a hands-on performance creative role. You will independently research customers and markets, identify compelling angles, and write the actual ads yourself (hooks, copy, headlines, concepts, video scripts, and iterations) You will brief designers or editors on what creative should be paired with the copy. You’ll work closely with paid media, design, video, CRO, R&D, and legal. Your goal is to consistently turn real customer insight into high-performing creative that acquires customers efficiently and scales across international markets.
Blueprint products are backed by population-level research, with rigorous 3rd party testing and best-in-class ingredients. You’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue.
Requirements
Position Responsibilities:
Creative Testing Flow
Craft a consistent stream of new ads that outperform control ads.
Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
Designing test matrices that allow the team to isolate variables and understand what is driving performance.
Creating a high-velocity testing cadence with consistent launches and systematic iteration.
Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations.
Connecting creative tests to business metrics such as CPA, LTV, and Spend.
Scaling winning concepts across new formats, funnels, channels, geographies, and products.
Maintaining clear documentation of what has been tested, what has worked, and what should be tested next.
Work with paid media to launch structured creative tests and understand what is actually driving performance.
Research
Own research to extract consumer insights and pain points to develop testable hypotheses.
Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles.
Creating a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, customer pain points and desires.
Study product, ingredients, claims, and mechanisms so you can turn technical information into creative.
Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format.
Turn research into clear customer personas, messaging angles, hypotheses, and specific ads worth testing.
Optimization & Performance
Building reusable briefing systems that allow winning concepts to be adapted across SKUs and formats.
Mapping creatives to ToFu, MoFu, and BoFu stages with clear strategic intent.
Creating briefs that help designers, copywriters, editors, and media buyers execute faster with fewer revisions.
Improving briefing quality over time based on performance outcomes.
Creative brief is grounded in customer…