About the Shows
Impact Theory explores the ideas, strategies, and mindsets shaping the future of business, finance, politics, culture, economics and global affairs. Hosted by entrepreneur and co-founder Tom Bilyeu, the show features in-depth conversations with world-class thinkers focused on building resilience, critical thinking, and long-term success in a rapidly changing world.
Women of Impact is a leading personal growth show hosted by entrepreneur and advocate Lisa Bilyeu. Through candid, actionable conversations with experts and cultural leaders, the show tackles relationships, confidence, mental health, and identity—helping women develop the skills, boundaries, and self-belief needed to thrive personally and professionally.
About Impact Theory University
Impact Theory University (ITU) is our entrepreneurship education platform; a tiered subscription that takes members from early idea through building a business with real revenue. ITU is one of the commercial engines underneath our content, and the primary focus of this role.
"The community support and courses have been 10x more valuable than my MBA (which took 20 years to pay off). I feel more confident in general, and definitely more confident and motivated to become the entrepreneur I’ve always wanted to be!" ~ Lisa Grace
Role Overview
The Performance Marketer owns organic enrollment growth for Impact Theory University. You'll drive members into ITU through social media via both paid and organic traffic, our newsletters, and our free webinar and masterclass series — writing the copy, running the funnel, and owning the numbers end-to-end. This is a hands-on role designed for someone who likes autonomy and clear goal ownership.
Today, ITU's growth is almost entirely organic: earned attention converted into enrollment. You'll be working with an established audience in the millions and a deep library of existing content, with the mandate to build the connective tissue between our core audience and our membership program. Paid acquisition is a robust part of what the role entails, but we have an organic-first content philosophy that requires someone who can produce and execute on social content that gets shared.
This is a strong fit for a hands-on operator who writes exceptionally well and knows how to turn a piece of creative into unit economics. You will not be managing a team or handing work to an agency; you'll be producing, creating, and shipping the posts, the emails, and the landing pages yourself. There is a creative team for anything that requires editing, though the bulk of the role will be around text-based creative.
Requirements
Key Responsibilities
Organic Growth and Content Distribution
Own organic social strategy for long-form text posts and day-to-day execution across the Impact Theory brand and founder accounts — cadence, formats, hooks, and the path from post to email list to enrollment.
Identify which existing content is already producing enrollments and build repeatable distribution systems around it.
Partner with key stakeholders to shape content that serves ITU conversion.
Email and Newsletter
Own the newsletter editorial calendar, list growth, segmentation, and deliverability.
Build and optimize nurture sequences that move free subscribers to paying ITU members.
Own open rates, click rates, and email-attributed enrollment.
Webinars and Masterclasses
Own the full lifecycle of free webinars and masterclasses: topic selection, registration pages, promotional and reminder sequences, live experience, offer presentation, and replay windows.
Drive improvement in registration rate, show-up rate, and webinar-to-enrollment conversion.
Coordinate with Production, Product team, and talent on scheduling, prep, and delivery.
Funnel and Conversion
Own landing pages, lead magnets, checkout flow, and offer architecture across ITU's tiers.
Improve paid conversion, onboarding, churn reduction, and win-back.
Write and test the direct-response copy across every stage of…