About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
Improvado is hiring a Go-to-Market Engineer to build and run the engine that generates sales pipeline, then step into deals to help close them. You report directly to the VP of Sales.
You’ll build agentic go-to-market loops with the Improvado platform at their core, first for our own sales motion, then for our customers. Our GTM is the lab for what we sell, and you run it.
This is a team-of-one role with no SDR layer behind you. That means real ownership: you own outbound cadences, the data and tooling stack, and event follow-up. You work directly with the VP of Sales to design and run go-to-market experiments, on Improvado wherever possible, and you work alongside the demand generation team so outbound and advertising hit the same accounts and people. You identify which current customers to expand and with which products. And you are forward deployed: embedded with prospects and customers, building working use cases in their environment, and packaging the experiments that worked in-house into outcome-based projects Improvado sells.
It is a hybrid of growth operator, forward deployed builder, and revenue strategist. Most people come to this role strong in one or two of those areas, and we expect you to grow into the rest. If you have done two and are hungry for the third, keep reading.
Why you might love this job
Direct line to the VP of Sales: you design experiments together and see the results fast.
Your work moves pipeline every week, and nothing disappears into a process.
You build real, working things on a real platform, for us and for customers.
A clear path: become an Improvado expert who builds agentic GTM systems and delivers them to customers.
What You’ll Do
Outbound pipeline generation
Design, build, and run multi-channel outbound cadences (email, LinkedIn, phone) targeting enterprise marketing and data leaders and agency executives (agencies manage data for many brands at once, so one agency win can open several accounts)
Write and continuously test messaging, subject lines, and personalization at scale, including AI-assisted personalization
Own deliverability, sending infrastructure, and domain health
Sales and marketing alignment
Work with the demand generation team so outbound and advertising target the same accounts, personas, and buying committees, with one shared target account list
Build the operating rhythm between sales and marketing: shared definitions, a common view of account engagement, and a feedback loop from deals back into campaigns
Partner with marketing on content and offers; own the sourced-pipeline number on the outbound side
Go-to-market experimentation with the VP of Sales
Design and run go-to-market experiments with the VP of Sales: messaging by buyer persona, channels, offers, signals, and workflows, each with a hypothesis, a measurement, and a scale-or-kill decision
Run them on Improvado wherever possible, so our own go-to-market is the lab for what we sell
Maintain a messaging playbook per persona that outbound, advertising, and account executives all draw from, and share results with marketing on a regular cadence
Customer expansion
Analyze the customer base to identify which accounts we should be upselling and which Improvado products fit each
Build expansion plays with Customer Success and account executives, and run the outbound layer of those plays
Tooling and data
Own the go-to-market tech stack: sequencing, enrichment, intent data, CRM hygiene, and the…