Product Manager IV
Location: Greensboro, NC, USA
Work Arrangement: Hybrid (Partially Onsite)
Employment Type: Full-Time, Regular
Relocation: Available on a Case-by-Case Basis
Visa Sponsorship: Not Available
Additional Compensation: Annual Performance Bonus, Incentive Pay, and Relocation Assistance (if eligible)
Position Overview
The Product Manager IV serves as a strategic leader within the Digital Product organization, supporting the evolution of enterprise web and mobile experiences that enable members, patients, consumers, and internal business partners to engage seamlessly across digital channels.
This role is responsible for driving product strategy, roadmap planning, and execution for shared platform capabilities that power enterprise digital ecosystems, ensuring consistency, scalability, accessibility, and operational excellence across consumer-facing experiences.
Working at the intersection of business strategy, customer experience, and technology, the Product Manager will partner closely with stakeholders across Digital Product, Marketing, Experience Design, Analytics, Engineering, Content Management, and Enterprise Programs to identify priorities, define product requirements, and deliver capabilities that advance organizational objectives.
The role supports the modernization of digital platforms and shared services while enabling key capabilities such as personalization, experimentation, analytics, content management, customer engagement, and digital experience platform adoption.
The Product Manager will be accountable for backlog governance, roadmap development, prioritization frameworks, and value-based decision-making to ensure investments align with enterprise goals and customer needs.
Key Responsibilities
1. Product Strategy & Roadmap Management
Define product strategy and vision, establishing long-term direction for enterprise digital platform capabilities and shared services.
Develop, communicate, and prioritize product roadmaps aligned with business objectives and customer needs.
Lead product initiatives from ideation through launch and continuous improvement.
Evaluate new product opportunities, enhancements, and business cases.
Manage technical debt and assess system impacts associated with product enhancements.
2. Digital Platform & Product Management
Lead enterprise digital web and mobile product initiatives.
Manage reusable digital components, foundational services, and platform modernization initiatives.
Support digital capabilities such as personalization, experimentation, content management systems, design systems, and accessibility standards.
Contribute to digital experience platform adoption and enterprise technology modernization.
Ensure consistency, scalability, and operational excellence across digital channels.
3. Cross-Functional Leadership
Collaborate with business stakeholders, UX/design, engineering, analytics, marketing, and operational teams.
Facilitate alignment across multiple product teams and stakeholder groups.
Coordinate inter-team dependencies, roadblocks, risks, and competing priorities.
Lead stakeholder discussions, product demonstrations, and feature reviews.
Support product adoption, training, and operational readiness.
4. Agile Product Delivery
Own and manage product backlogs, prioritization, requirements definition, and release planning.
Work closely with Agile development teams and participate in Scrum ceremonies.
Balance new product development, maintenance, technical requirements, and technical debt.
Ensure product requirements and documentation clearly communicate business and customer needs.
Drive continuous improvement throughout the product development lifecycle.
5. Data-Driven Decision Making
Leverage analytics, customer insights, and business outcomes to inform product strategy.
Define, monitor, and evaluate KPIs and product performance metrics.
Review analytical dashboards and identify opportunities for optimization.
Use experimentation, customer research, and…