Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.
We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
Job Summary:
PTZ Pet Insurance is seeking a Website Marketing Manager who will be responsible for developing and executing the digital experience strategy across DPIP North America’s partnerships portfolio of pet insurance brands, including ASPCA Pet Health Insurance, Figo, AKC Pet Insurance, Pets Plus Us, Employee Benefits, and future growth brands.
This individual will serve as the business owner for marketing websites and landing pages, overseeing website strategy, user experience, martech integrations, SEO and AI search optimization (AEO), performance measurement, and digital experience enhancements that drive traffic, leads, quotes, enrollments, and revenue.
Working cross-functionally with Brand Marketing, Performance Marketing, Content, Design, Analytics, Product, and IT, the Website Marketing Manager will lead website modernization initiatives, optimize conversion pathways, manage the website technology ecosystem, and ensure websites effectively support enterprise marketing campaigns and business goals.
Job Location: Hybrid, New York City preferred or Remote – USA
Main Responsibilities:
Website Strategy & Digital Experience
Develop and maintain the multi-year website strategy and roadmap across all brands.
Identify opportunities to improve customer experience, engagement, conversion, and lead generation.
Lead website redesigns, refreshes, migrations, and ongoing enhancement initiatives.
Define website governance, content standards, and best practices.
Prioritize enhancements based on customer insights, analytics, business impact, and strategic objectives.
Champion customer-first digital experiences throughout the website ecosystem.
Martech & Technology Ownership
Serve as marketing owner of the website technology stack.
Partner with IT and external vendors to evaluate, implement, and optimize website technologies.
Manage integrations across:
Analytics platforms
CRM systems
Marketing automation tools
Personalization platforms
Tag management systems
Experimentation tools
Lead capture solutions
Maintain roadmap for future martech investments and capabilities.
Ensure website platforms support scalability, performance, security, compliance, and accessibility requirements.
SEO & AI Search Optimization (AEO)
Partner with SEO specialists and content teams to develop organic growth strategies.
Lead implementation of technical SEO recommendations.
Support keyword, topic cluster, and content optimization efforts.
Build and execute AI search optimization strategies (AEO).
Monitor search engine and AI platform evolution and adjust strategies accordingly.
Drive improvements in:
Organic traffic
Search rankings
AI search visibility
Lead generation
Website engagement
Campaign & Landing Page Enablement
Partner with Brand, Performance Marketing, Lifecycle, and Content teams to support acquisition and retention campaigns.
Develop landing page strategies that improve campaign performance and conversion.
Recommend user journeys and website experiences that support business objectives.
Ensure campaign launches are supported with optimized digital experiences.
Establish testing and optimization plans for campaign-specific experiences.
Work with Design and Content teams to create high-performing landing pages and digital experiences.
Performance Measurement & Analytics
Establish website KPIs…