The Digital Analytics Lead will be responsible for driving the analytics strategy and performance measurement across our Digital Properties and key customer journeys, turning customer behaviors and performance data into actionable insights that support data-driven decision-making and continuous experience optimization.
The role will leverage advanced analytics capabilities, with a strong focus on Adobe Analytics, to understand customer behaviors and translate data into clear recommendations that support the continuous evolution of our digital experiences.
The ideal candidate will have strong experience with Adobe platforms, particularly Adobe Analytics, Adobe Tag Manager and Adobe Target, combining solid analytical expertise with the ability to connect data, customer needs and business objectives.
The position requires excellent communication and problem-solving skills, a strong data-driven mindset, attention to detail and the ability to translate complex data into clear and meaningful insights for different stakeholders.
A collaborative mindset is essential, as the role requires working effectively across teams and engaging with stakeholders across the Bank to strengthen data-driven decision-making.
Key Responsibilities:
Leverage Adobe Analytics to understand customer behaviour, monitor key KPIs and drive continuous improvement across digital properties
· Develop and evolve dashboards and reporting frameworks to provide stakeholders with a clear view of digital properties performance, customer behaviour and key KPIs, highlighting trends, insights and optimization opportunities.
· Promoting a data-driven culture and providing guidance on analytics, KPIs and the interpretation of customer behaviour.
· Translate complex data into actionable recommendations, identifying behavioural patterns and optimization opportunities across digital properties.
Collaborate with stakeholders across the Bank to define KPIs and measurement approaches, translating business needs into clear analytics requirements.
Required skills and experience
Proven experience in digital performance optimization, analytics, and testing;
In-depth knowledge of Adobe Platforms, particularly Adobe Analytics and Adobe Target;
In-depth knowledge of JavaScript, CSS and HTM;
Strong analytical skills with the ability to interpret complex data sets and derive actionable insights;
Excellent communication and collaboration skills to work effectively with cross-functional teams;
Proactive problem-solving mindset and the ability to thrive in a fast-paced, dynamic environment.
Contract offer:
Working conditions : Permanent employment contract
Working hours: Full time (37 hours per week)
Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)
Location : Milan (hybrid)
Starting annual base salary: 49.000€
Variable remuneration : in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function and individual performance)
Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.
The benefits of joining ING
In addition to being a part of a great team, working in a fun and innovative environment, we offer:
Flexible Smart Working
Competitive base salaries and performance-based bonuses
Meal vouchers and corporate restaurant and bar
Health insurance and Accident insurance
Pension fund and welfare plan
Diverse cultures & Innovative mindsets
International Environnent and Talent Program
Commitment to sustainability
Lots of training development opportunities to help you grow
Lots of moments dedicated to physical and mental well-being
A special day off when it is your birthday:…