It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description:
Position Summary:
Key Responsibilities
Growth & Performance Ownership
Own end-to-end growth strategy across paid and organic search channels, aligned to business acquisition, revenue, and pipeline goals.
Drive continuous experimentation and optimization to improve CPA, ROAS, conversion rates, and scalable growth.
Define performance frameworks and ensure marketing investments deliver measurable ROI and ROAS improvements.
Required Experience
Proven experience managing performance-driven marketing programs with ROAS accountability.
Strong understanding of growth funnels, acquisition metrics, and marketing attribution.
Experience managing and optimizing large-scale digital marketing budgets.
SEM & Paid Search
Lead the planning, execution, and optimization of SEM campaigns across Google Ads and Bing Ads (Search, Display, Performance Max, YouTube).
Oversee keyword strategy, bidding frameworks, budget allocation, ad copy development, and campaign structures.
Monitor campaign performance and guide the team on optimization strategies to maximize ROAS and campaign efficiency.
Required Experience
Hands-on expertise managing Google Ads and Bing Ads campaigns at scale.
Experience optimizing campaigns for CPA, ROAS, CTR, and conversion rates.
Strong knowledge of keyword research, bidding strategies, and campaign architecture.
SEO, AEO & GEO (Search, Answer Engine & Generative Engine Optimization)
Own and execute SEO strategy (on-page, off-page, and technical) to drive sustainable organic traffic and rankings.
Lead AEO initiatives to improve visibility across featured snippets, voice search, and AI-driven answer engines.
Drive GEO strategies to ensure brand visibility within AI-generated search experiences and generative platforms.
Partner with content and technology teams to deliver intent-driven, answer-first, and AI-search optimized content.
Required Experience
Strong understanding of technical SEO, search intent, structured data, and schema implementation.
Experience optimizing content for featured snippets, conversational queries, and AI-driven search results.
Familiarity with evolving AI search ecosystems and generative search discovery trends.
People Leadership & Team Management
Lead, mentor, and develop a team of Performance Marketing specialists, ensuring high-quality campaign execution and career growth.
Set clear goals, KPIs, and priorities aligned with organizational growth objectives.
Conduct regular performance reviews, coaching sessions, and capability development initiatives.
Foster a culture of data-driven decision-making, experimentation, and continuous improvement.
Required Experience
Prior experience leading or mentoring a performance marketing or digital marketing team.
Demonstrated ability to manage team workload, drive accountability, and improve team performance.
Experience building scalable processes and operational efficiencies within marketing teams.
Analytics, Reporting & Decision Support
Own integrated performance reporting across SEM, SEO, AEO, and GEO channels.
Translate campaign and search performance data into strategic insights and actionable recommendations.
Ensure accurate tracking, attribution, and measurement across the entire marketing funnel.
Required Experience
Strong analytical skills with experience using GA4, Looker Studio, and marketing analytics platforms.
Understanding of multi-touch attribution models and conversion tracking frameworks.
Ability to convert data into actionable growth strategies.
Collaboration & Stakeholder Management
Act as a key point of contact for search and performance marketing initiatives across teams.
Collaborate with marketing strategists, creative teams, content teams, web teams, CRM teams, analytics teams, and technology teams to drive integrated growth outcomes.
Manage relationships with external agencies or marketing vendors where applicable.
Required…